What are the responsibilities and job description for the Musikwoche is hiring: Manager, Artist Growth Marketing in City of Amsterdam position at Musikwoche?
Role Responsibilities
The Manager, Artist Growth Marketing is responsible for leading the strategic planning, execution, and management of global marketing campaigns for a roster of artists. This role will develop long-term marketing strategies to build and grow fan engagement, foster audience development, and drive successful product releases in collaboration with A&R, Artist Management, Publicity, and other key teams.
The Manager will oversee marketing touch points—digital, social, and traditional—ensuring that campaigns are aligned with both creative and commercial goals. This role requires a strong understanding of digital marketing, promotion, and sales, with the ability to work across time zones and manage campaigns on a global scale.
Prioritization will go to candidates residing in the Netherlands. Remote candidates across Germany, Belgium and France will also be considered.
What you'll do
- Campaign Development and Execution :
- Create and execute comprehensive, global marketing campaigns that encompass digital, social, influencer, advertising objectives, and traditional marketing strategies for each artist and release.
- Devise and implement best-in-class, audience-led social media strategies, drive fan audience growth and ongoing engagement across platforms by using insights, best practices, and content trends.
- Determine and apply the correct tone of voice, content, and branding for each artist, using the agreed artist vision brief.
- Drive marketing plans globally, working closely with international territory leads to tailor strategies for key focus markets.
- Serve as a communication liaison between artists, managers, and internal teams to ensure marketing efforts are aligned and executed seamlessly.
- Artist Growth Marketing :
- Lead the development of strategies aimed at growing fan bases and enhancing audience engagement for assigned artists.
- Devise and implement social media and digital marketing strategies to increase visibility, engagement, and fan loyalty across platforms.
- Leverage audience insights and performance data to inform campaign adjustments and identify new opportunities for audience growth.
- Collaborate with external partners and influencers to extend artist reach and create meaningful fan interactions.
- Data Analysis and Reporting :
- Analyze campaign performance, project milestones, and audience data, providing actionable insights and recommendations to stakeholders.
- Track and report on digital marketing spend, effectiveness, and overall campaign success to ensure optimization and alignment with strategic goals.
- Provide regular updates to management and artist teams, ensuring they are informed on campaign progress and audience development outcomes.
- Collaboration / Teamwork :
- The Manager, Artist Growth Marketing will be part of a European-based team that works with Nettwerk’s international teams; the successful candidate will be positive and willing to contribute to and collaborate domestically and internationally.
- Work across multiple time zones and attend international meetings, representing artist projects and ensuring global marketing efforts are cohesive.
- Proactively identify roadblocks and challenges in artist campaigns and collaborate with internal staff to resolve issues.
Role Requirements
100% Remote
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