Director Strategic Marketing

MW Talent is Hiring: Strategic Marketing Director (Full-Time, In-Office)

We are assisting our client in their search for an experienced Strategic Marketing Director to join their team. This is a full-time, in-office position based in Buford, GA, working Monday through Friday.

As the Strategic Marketing Director, you will take the lead in shaping and implementing a comprehensive marketing strategy to enhance brand positioning, engage customers, and drive business growth. Working closely with executive leadership, you’ll align marketing initiatives with corporate objectives, oversee market research, and provide actionable insights to guide decision-making.

Key Responsibilities:

• Develop and implement an integrated marketing strategy that aligns with the company’s vision and objectives.
• Lead market research efforts to identify trends, customer needs, and competitive landscapes to inform strategic planning.
• Collaborate with executive leadership to set marketing goals and ensure alignment with overall business strategy.
• Oversee the planning and execution of marketing campaigns across multiple channels (digital, social media, print, etc.) to maximize reach and impact.
• Manage the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
• Analyze and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies and tactics.
• Build and lead a high-performing marketing team, providing mentorship and fostering a culture of innovation and collaboration.
• Drive brand development and positioning, ensuring consistency across all channels and touchpoints.
• Stay abreast of industry trends, emerging technologies, and best practices, applying insights to enhance marketing effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or Master’s degree preferred.
• [5-10] years of experience in strategic marketing, with a proven track record in leadership roles.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Excellent communication and interpersonal skills, with experience presenting to senior leadership and stakeholders.
• Proficiency in digital marketing strategies and tools, including analytics platforms.
• Experience managing large marketing budgets and overseeing multi-channel campaigns.
• Strong leadership and team-building skills, with a focus on collaboration and results.

If this role aligns with your experience and career goals, we encourage you to apply.