CRM Specialist

What Is MyBambu?

MyBambu is a financial institution delivering the first all-in-one mobile digital banking solution targeting the Hispanic unbanked and underbanked population. The mission of MyBambu is to promote financial inclusion to the unbanked and underbanked by providing an array of financial solutions delivered via mobile devices. We give an overlooked audience a convenient, safe, and cost-effective way of managing their finances. MyBambu’s objective is to promote financial literacy and access to unbanked/underbanked individuals, who have previously been left behind. In 2020, we were honored to be recognized as FIS’s Impact Award winner for innovation in the next frontier of the Modern Banking Platform. We’ve fostered a company culture that empowers people to do the most defining work in their career offering an environment that’s made up of a passionate and goal-oriented team.

MyBambu participates in E-verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new hire’s Form I-9 to confirm work authorization.  Find out more information: E-Verify Participation Poster or Right to Work Poster.

Your Opportunity:

This is a full-time, in person position reporting to the President of Operations. As a CRM (Customer Relationship Management) Specialist you be responsible for managing CRM projects, overseeing digital marketing campaigns, and ensuring the seamless execution of customer engagement strategies.

Job Responsibilities:

• Lead end-to-end project management of CRM initiatives, ensuring alignment with business goals and timelines.
• Oversee the implementation and optimization of CRM tools, automation processes, and customer segmentation strategies.
• Work cross-functionally with marketing, product, engineering, and data teams to drive CRM projects forward.
• Develop and maintain a CRM project roadmap, prioritizing initiatives based on business impact.
• Ensure CRM activities comply with data privacy regulations (GDPR, CCPA, etc.).
• Plan, execute, and optimize multi-channel CRM campaigns across email, push notifications, and SMS.
• Write compelling and personalized copy for customer communications.
• Utilize Marketing Cloud, AWS Pinpoint, and Firebase to implement and track CRM initiatives.
• Conduct A/B testing and data analysis to improve engagement and conversion rates.
• Monitor key performance indicators (KPIs) and report on CRM campaign effectiveness.
• Act as the primary liaison between teams involved in CRM projects.
• Present CRM strategies, project updates, and performance reports to stakeholders.
• Work closely with the marketing team to ensure consistent messaging and customer journey optimization.

Skill and Abilities:

• Strong project management skills, with the ability to handle multiple CRM initiatives simultaneously.
• Hands-on experience with Marketing Cloud, AWS Pinpoint, and Firebase.
• Excellent copywriting skills for customer communications.
• Deep understanding of CRM automation, segmentation, and personalization.
• Strong analytical skills to measure and optimize campaign performance.
• Ability to work cross-functionally and manage stakeholders effectively.
• Strong interpersonal and communication skills.

Job Requirements:

• Bilingual (English & Spanish) is required.
• Three (3 ) years of experience in CRM project management, digital marketing, or customer engagement, preferably in fintech, banking, or SaaS.
• Experience managing CRM tools and automation platforms.
• Bachelor’s degree in marketing, Business, Communications, or a related field, preferred.
• Understanding of GDPR, CCPA, and other data privacy regulations.
• PMP certification or Agile project management experience is a plus.

Physical Requirements: 

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Bambu Benefits:

• Excellent medical coverage.
• Fifteen (15) days of Paid Time Off.
• Seven (7) days of Paid Holidays.
• Our small family corporate culture.