What are the responsibilities and job description for the Product Marketing Manager position at MyCarrier?
About us:
MyCarrier provides SaaS (software as a service) products tailored to meet the needs of the Less Than Truckload (LTL) and Full Truckload (FTL) industry. Our mission has been to deliver never-before-offered technology that streamlines both the carrier and shipper experience to create exceptional business outcomes. Our difference is in our people. We believe that our team members are the greatest assets to our mission. We are driven to support our employees with all the tools and resources needed to support their individual talents.?
General Job Description:
Do you enjoy creating go-to-market strategies for innovative technology products? The MyCarrier marketing team is looking for a Product Marketing Manager who will drive the understanding, awareness, adoption and expansion of the MyCarrier product. In this role, you’ll have the opportunity to develop and maintain our overall go-to-market strategy, leveraging customer insights, competitive analysis, product positioning, naming, objectives, and metrics. You’ll collaborate closely with the entire go-to-market team, including product, sales, and marketing, to create new strategies and campaigns that deepen our customers’ connection with MyCarrier.
Duties and Responsibilities:
- Build and manage the go-to-market calendar to align with our Product Roadmap
- Conduct in-depth market research to create recommendations for our product's pricing, packaging, audience perception, etc
- Create the value proposition for new and existing products by providing copywriting support to the product and marketing teams
- Convert our messaging for products into various deliverables, such as one pagers, video scripts, landing pages, and other marketing material as needed to support go-to-market launches
- Train and enable our sales, customer success, customer support, and partnership departments on how to position our products and features
- Create trainnig material, FAQs, content, and other deliverables as to support the internal training initiatives
- Build product adoption and retention campaigns that drive user/revenue expansion
- Create our monthly product communications for users, including but not limited to release notes and newsletter
- Utilize our in-app notification system, Pendo, for consistent messaging and audience education
- Introduce product-led growth strategies to target various segments of our ideal customer profile through marketing automation, in-app guides, etc.
- Other duties as assigned
Knowledge, Skills, and Abilities:
- Strong B2B product marketing background. SMB experienced desirable.?
- Strong quantitative analytical ability and excellent written and oral communication skills, including executive presentations?
- A strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives?
Education and Experience:
- BA/BS degree in Marketing
- 5 years’ experience in B2B product marketing?
- Experience working with product management, marketing and sales organizations?
- Experience in demand generation strategies