What are the responsibilities and job description for the CRM Marketing Manager, ECommerce & Personalization position at MyEyeDr?
Description
About the roleMyEyeDr is looking for a CRM Marketing Manager to join the Marketing team, supporting key initiatives across Ecommerce, patient retention and growing personalization capabilities.
This is a collaborative role that will work closely with cross-functional partners, from Creative to Ecommerce and IT, to enhance the patient experience through the end-to-end execution of email and SMS (and sometimes automated voice and postal campaigns). Top candidates will exhibit curiosity, adaptability, project management skills, and meticulous attention to detail. The right individual for this role will be able to manage campaigns from start to finish with little oversight. Ecommerce experience is a plus.
Reporting to the Director, CRM this is a hybrid role with a flexible work arrangement out of our Vienna, VA or Raleigh, NC offices.
You Will
Execute email marketing campaigns including the full cycle of planning, wireframing, HTML / CSS, audience segmentation, deployment, and reporting (a separate creative team handles design and copywriting)Own Ecommerce lifecycle campaigns, which include complex automation rules and logic (example : contacts re-order reminders)Drive the Ecommerce CRM strategy to maximize positive impact on patients and support company KPIs.Own and maintain the Ecommerce email marketing calendarApply database knowledge and experience working with data engineering to access data for highly targeted campaigns within BrazeProvide design and copy direction to the creative team in line with email best practicesUsher emails through reviews, collecting feedback and making changes as needed (includes submitting creative briefs)Be a champion for our creative review and QA processesKeep a test-and-learn mindset; pilot new conceptsDocument campaign changesTroubleshoot and reconcile issues reported to the CRM teamAbout You
Bachelor's Degree in Marketing or relevant field, or the equivalent combination of education, skills, training & experience5 years of professional experience building and sending emails; some experience with other CRM channels a plus5 years of experience with an email service provider (Braze, Salesforce Marketing Cloud, Marketo, Klaviyo, MailChimp, Hubspot, Iterable, etc.)At least 1 year experience with Braze (desired)Expert experience using filters to set target audiencesProficiency in building emails with HTML / CSS, and experience writing personalization strings with a dynamic scripting language such as Salesforce ampscript, Braze liquid, handlebars or similar.Proficiency with excelFamiliarity with SQL and relational databasesExpert experience reporting on campaign success / understand acronyms like OR, CTR, CTOR, ROIExperience using Litmus, Email on Acid, or similar testing toolProven track record of executing on email marketing best practicesExtreme attention to detailOutstanding ability to follow through and drive projects to completionOutstanding time managementGrow with Us
Career Development and Training OpportunitiesParticipate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and moreParticipate in our Vision coverage and associate discounts on our productsParticipate in our 401(k) with competitive company matchAccrue PTO and paid holidays from day one
Introduction MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company : a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry : we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex / gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
