Field Marketing Manager, Northeast/Mid-Atlantic

Description

About the role
MyEyeDr. is looking for a Field Marketing Manager to partner & support field operations in support of our business goals. The Field Marketing Manager would be responsible for local/regional marketing plan support development and execution to build brand awareness, drive patients and achieve profitability for long-term success/growth. This position is the primary contact/support with field operations within assigned territory.
To be successful in this role, the candidate should have the ability to think purposefully and execute flawlessly with strong communication and project management skills.
Reporting to the Director, Local Marketing Strategy & Operations, this is a hybrid role with a flexible work arrangement out of our Vienna, VA or Raleigh, NC offices.

You Will

• Act as a point of contact with field operators (Regional VP/District Managers) maintaining consistent communication to discuss specific marketing needs, encouraging field engagement and compliance with brand standards.
• Build effective working relationships with field operators and local vendors to translate business needs into action. Attends District Manager and Regional calls and is in consistent contact with Regional VP.
• Conducts market visits to build relationships with local teams and reinforce marketing standards.
• Interface with industry and professional organizations to increase brand awareness of the brand and expand networking opportunities. e.g., local chambers, local cause organizations, facilitates sponsorship opportunities
• Develop and execute DeNovo/Grand Opening plans for new office openings, including pre-launch marketing tactics, community engagement, local partnerships, and event coordination to drive awareness.
• Partner with marketing team and operations leadership to inform and develop marketing support plans and programs for various initiatives, campaigns, promotions, and/or product launches, to achieve desired business goals in support of the overarching brand strategy.
• Partner with field operations to identify local opportunities to drive revenue and demand, where needed.
• Collaborate with the creative team to develop local marketing support materials that align with the overall brand voice, platform, and strategy.
• Organizes and manages local calendar activities and tracks effectiveness of marketing efforts against budget
• Organizes and manages expense tracking against budget
• Produces local competitor analysis, conducting market analysis to performance marketing to inform market decisions
• Gather and analyze patient VoC data, market research and market performance, promotion performance, to inform go forward marketing tactics

About You

• 5 years, Experience in marketing, business administration, sales, or related field preferred
• 5 years, Experience developing and executing local/regional marketing plans and programs preferred
• Optical, Retail and/or Franchisee experience preferred
• Bachelor's Degree, Marketing, Public Relations, Communications, Business, Advertising, or other related discipline or the equivalent combination of education, skills and experience
• Working knowledge of developing and executing marketing plans and programs across multiple platforms
• Ability to evaluate marketing effectiveness, overall sales, and competitive trends
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
• Proficient in Microsoft Office Suite and Microsoft PowerBI
• Must be able to travel 20-30%

Grow with Us

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one

Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.

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