What are the responsibilities and job description for the myGwork - LGBTQ+ Business Community is hiring: Marketing Analyst & Growth Market position at myGwork - LGBTQ+ Business Community?
Marketing Analyst & Growth Marketer
Description -
Job Summary :
We are seeking a hybrid role that blends the analytical skills of a marketing analyst with the strategic mindset of a growth marketer. As a Marketing Analyst & Growth Marketer on our North America SMB and Mid-market commercial marketing team, you will play a crucial role in driving data-driven decision-making, optimizing our marketing strategies through experimentation, and accelerating business growth. This role is ideal for someone who is passionate about driving measurable growth through data-driven strategies and paid digital channels.
Key Responsibilities :
Data Analysis and Insights
- Collect and analyze data from various sources (web analytics, email marketing, social, paid advertising, marketing automation platforms & CRM) to identify trends, insights, and opportunities for growth.
- Utilize statistical techniques to extract meaningful insights and inform strategic decisions.
- Evaluate the effectiveness of marketing campaigns and identify areas for improvement.
- Leverage historical data to forecast future trends and customer behavior.
Campaign Optimization & Experimentation
Segmentation & Personalization
Market Research and Competitive Analysis
Measurement and Reporting
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Salary and Benefits :
The base pay range for this role is $86,950 to $131,300 annually with additional opportunities for pay in the form of bonus and / or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
HP offers a comprehensive benefits package for this position, including :
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job - Marketing
Schedule - Full time
Shift - No shift premium (United States of America)
Travel - No
Relocation - No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here : Equal Employment Opportunity is the Law - Supplement.
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Salary : $86,950 - $131,300
