What are the responsibilities and job description for the Digital Marketing Manager position at myKaarma?
Title or Role : Digital Marketing ManagerJob Type : Full TimeJob Location : Pittsburgh, PA | Long Beach, CA | or RemoteCompany Overview : myKaarma is a highly integrated team of people that strive to streamline and make the customer experience of Automotive Dealerships totally frictionless and touchless. We believe in the science of evolution, while challenging the status quo is a fundamental part of our DNA. Headquartered in Long Beach, CA, myKaarma is an end-to-end SaaS customer interaction and workflow platform for franchise automotive dealership service lanes and fixed operations departments. myKaarma’s solution includes an integrated suite of scheduling, interaction, communication, and payment tools that drive efficiencies for dealer service lanes and improved experiences for vehicle owners.Role Description : We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and / or services. This person will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads / customers. This role will require working backwards from the customer to the initial steps of every project to maximize results. The role will require using the Toyota Production System as a means to analyze and improve results. You are willing to challenge the status quo and think ‘outside the box’ for creative solutions that set us apart from the competition.Responsibilities : Develop and execute a comprehensive digital marketing strategy, including SEO / SEM, email marketing, social media, and display advertising campaigns.Design, build, and maintain our social media presence.Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies through digital marketing.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints.Experience using WordPress and Elementor to update and create new web content, including landing pages, forms, product information, and graphics.Implement conversion points and optimize user funnels.Collaborate with agencies and other vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Assist with the promotion and administrative activities related to in-person and digital events.Skills and Qualifications : Bachelor’s degree in marketing or a related field.Minimum 5 years of proven working experience in digital marketing for a SaaS company. Automotive Industry experience is a plus but not required.Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Experience in optimizing landing pages and user funnels.Experience with Hubspot including creating, managing, and reporting on campaigns is required.Experience with A / B and multivariate experiments.Solid knowledge of website analytics tools (e.g., Google Analytics)Experience in setting up and optimizing Google Ads campaigns.Strong analytical skills and data driven thinking.Up to date with the latest trends and best practices in online marketing and measurement.Total Rewards at myKaarma : At myKaarma, we offer a comprehensive Total Rewards package that extends beyond the base salary. Our commitment to competitive compensation includes bonuses and benefits that support both personal and professional well-being : Flexible Work Environment : We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights.Health and Wellness : Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends.Time Off : Flexible vacation time to recharge and balance life outside work.In-Office Perks : Enjoy unlimited snacks and refreshments when in our office.The starting salary range for this role is [hiring target], depending on experience and qualifications, reflecting our dedication to competitive industry compensation. Additional details about our Total Rewards package will be shared during recruitment.Our Commitment to Inclusion : At myKaarma, diverse perspectives drive innovation and success. We are committed to creating a safe, welcoming, and inclusive workplace where every employee feels valued, empowered, and can do meaningful work. Our mission to deliver exceptional solutions to our clients is strengthened by the unique contributions and perspectives of our team members from all backgrounds.As an equal opportunity employer, myKaarma prohibits any form of unlawful discrimination or harassment based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable laws in the regions where we operate. We adhere to all EEOC regulations and actively promote an environment that celebrates and supports diversity, equity, and inclusion for all.Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done, which will ensure an equal employment opportunity without imposing undue hardship on myKaarma. Please let us know if you require reasonable accommodations during the application or interview process.If you believe that you can thrive in an environment like ours, please apply.#J-18808-Ljbffr