What are the responsibilities and job description for the Vice President of Digital Marketing position at MyRegistry.com?

MyRegistry is a well known online consumer gifting and technology company and we're seeking a dynamic Digital Marketing VP with a high level of expertise in product launches, SEO strategy, email lifecycle marketing, and customer segmentation and experimentation with exceptional leadership and communication skills.

The ideal candidate has start-up experience, an entrepreneurial 'can-do' mentality with the ability to wear multiple hats and thrive in a fast paced and demanding environment.

Candidates must have a proven ability to identify opportunities and deliver effective strategies to generate real results. Experienced in online strategic marketing planning, branding, SEO, social media, and DTC engagement strategies are required. In addition, candidates must have a high level of communication skills in order to conduct marketing business development and partnerships on behalf of the company.

This position is an In-Person role, Monday - Friday 9-6pm, located in Fort Lee, NJ, LOCAL CANDIDATES are preferred.

Responsibilities :

Develop marketing strategies for all upcoming product launches on both our B2B and B2C platforms.
Use data driven marketing techniques to oversee all customer communication
Develop, establish and maintain marketing strategies to meet company objectives and financial goals.
Participate in the development, launch and then track performance of offerings in our markets.
Direct SEM / SEO strategy development, brand awareness and drip marketing initiatives.
Develop effective marketing, advertising and promotional activities for the brand.
Manage a team for copy and content, social, SEO, SEM, and emails and interface with design, development and other internal departments
Develop quarterly and annual sales goals and performance metrics
Develop creative industry business development partnerships to drive high level growth
Drive content growth and traffic though blog and article marketing
Gain media exposure for our company through press releases and media relationships
Create a social media strategy to maximize user engagement and follower base
Proficiently use tools like Google Analytics, Google Adwords, Meta, Brevo, Tableau, Apple Search Ads and others
Undertake market research studies and analyze the results in order to better understand the market and customer behavior.
Use research to identify likely customers for an e-commerce product and then develop a strategy that will induce them to purchase the product.
Determine new avenues and media to use in promotional campaigns.

Marketing

Articulate product and service offerings, key benefits and messages for use by sales and marketing

Drive campaign management for client acquisition programs across multiple channels

Create or oversee the creation of content for corporate marketing collateral, website / blog / social media, and other initiatives

Create effective, compelling positioning, messaging, and sales tools that are understood and used across multiple channels

Stays abreast of market trends and competitors positioning

Create sales-ready tools, including market-facing presentation content to highlight benefits of our services to our clients.

Execute marketing campaigns and analyze performance that leverage behavioral profiling to drive new client acquisition

Project management :

Responsible for all aspects of projects, including : meeting deadlines, time management, procedures, budgeting, campaign analysis, and tracking

Team management and delegation to enhance strong productivity

Understand the products and services offering and approach of key competitors

The ideal candidate will have :

15 years of professional marketing experience of which 3 years of experience is in DTC marketing and at least 3 years at a startup.

Strong interest in all aspects of business intelligence, website analytics and email conversion rates.

Skills in direct response marketing with ability to craft integrated marketing strategies across all channels and touchpoints, including website and online communications

Strength in Creative Problem Solving, Analytical know how, Versatility, and “Thrive Under Pressure”

Strong communication and presentation skills

Ability to communicate with all levels of an organization comfortably.

Ability to manage multiple projects with varying priorities at one time .

Expert-level proficiency with Microsoft Word, PowerPoint, and G Suite

Experience in hiring and managing a global team

Benefits

We offer medical, vision and dental benefits, paid time off, eligibility for stock after 1 year and more!

Job Type : Full-time

Pay : $185,000.00 - $200,000.00 per year

Benefits :

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Schedule :

Monday to Friday

Experience :

Start up : 3 years (Required)

SEO : 7 years (Required)

Team Management : 7 years (Required)

Marketing Strategy : 5 years (Required)

SEM : 7 years (Required)

Customer acquisition : 7 years (Required)

Content strategy : 5 years (Required)

Ability to Commute :

Fort Lee, NJ 07024 (Required)

Work Location : In person

J-18808-Ljbffr

Salary : $185,000 - $200,000

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