What are the responsibilities and job description for the Head of Marketing position at mySidewalk?
Key Characteristics :
Our next Head of Marketing obsesses over product and story. This is a person who is relentless in figuring out how to authentically engage with future customers - and bringing our team along in that journey. With an eye for detail, a nimble, yet strategic mindset, and a finger on the pulse of marketing technology, this person will help us invest in the right ways to grow our customer base. mySidewalk's Head of Marketing will be a glue person for bringing together their marketing team - and connecting our sales and customer journey.
The kind of problems you'll help us solve :
How do you effectively craft and communicate a good story?
How do you attract the right kind of customers in an authentic way?
How do you motivate a team and encourage collaboration?
How do you make sure our incredible customer stories break through the noise and find the right audience at the right time?
Some of things you'll help us do :
Effectively craft and communicate a good story.
Develop integrated marketing strategies that speak to our core audience(s) and drive lead generation, conversion and / or customer engagement
Ensure product positioning drives a compelling and competitive POV while working to understand the ways our customers understand this value
Collaborate with sales and CX leadership to position our offerings to drive widespread adoption and conversion
Attract customers in an authentic way
Create and iterate on growth experiments - relentlessly seeking operational excellence and creating paths to better business growth
Ruthlessly prioritize investments, working to measure the effectiveness of campaigns, programs and channels
Study, collaborate with and seek input from our customers to further amplify marketing activities in the voice and channels they prefer
Organize a simple, effective way to measure effectiveness in demand generation - and bring the team and collaborators together in what we're learning
Team Leadership and Development
Build and manage a high-performing marketing team that helps drive sales and customer engagement through marketing.
Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions.
Cross-functionally partner with Product, Sales and CX to ensure seamless execution across teams, campaigns and channels - on time and with context.
You'll help us solve those problems if you :
Have 8-10 years of marketing experience
Have experience leading a team
Nimble, yet detail-oriented; thrive in both independent and collaborative work environments
Are a strong communicator with the ability to make the complex simple
Are an influential team member - no matter the role or title held, can get others bought in on the vision we're collectively working toward
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