What are the responsibilities and job description for the CRM Business Analyst (32385) position at Myticas Consulting?
Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)
Position Details
- Location: Grand Rapids, MI
- Duration: 8 months with likely extensions
- Work Type: Hybrid (4 days onsite required)
- Note: Not eligible for sponsorship
Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.
Required Qualifications
- BA/BS in:
- Computer Science/Engineering
- Statistics
- Mathematics
- Analytics
- Related field
- 8 years experience in:
- Digital Marketing
- eCommerce
- CRM analytics
- Data analysis expertise:
- Tableau
- Power BI
- Google Data Studio
- SQL proficiency with GCP BigQuery
Core Responsibilities
Strategic Analysis
- Define audience segmentation data needs
- Determine campaign triggers
- Validate campaign execution data
- Analyze customer trends
- Recommend CRM improvements
Cross-functional Collaboration
- Liaison between:
- Marketing
- Technology
- Corporate Data Foundations
- Stakeholder engagement
- Requirements gathering
- Development team coordination
Technical Implementation
- Bloomreach scenario development
- Campaign Blueprint creation
- Data verification testing
- Field-level data mapping
- Data transformation oversight
Technical Skills
- SaaS marketing platforms (Bloomreach preferred)
- Data pipeline construction
- Multiple source data consolidation
- Data structure expertise
- SQL querying
Professional Competencies
- Creative problem-solving
- Analytical thinking
- Revenue attribution understanding
- Visual storytelling
- Leadership communication
- Self-direction
- Organizational skills
Career Level Expectations
- Technical expert status
- Strategic program ownership
- High-impact project leadership
- Best practices coaching
- Independent operation
About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:
- Lead generation
- Sales performance
- Business owner retention
- Customer loyalty
- Team productivity
This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.
