Social Media Strategist

The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative — to achieve racial justice, equality, and an inclusive society.

LDF’s litigation, public policy advocacy and public education programs in the substantive areas of criminal justice, economic justice, education, and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system. LDF continues to make an impact in the area of public service and was recognized by Fast Company as one of its 2023 Brands That Matter under its public service category.

LDF operates in a hybrid work environment where employees are expected to be in the office a minimum of two days per week, unless otherwise indicated.

Responsibilities

• Manage and grow the organization’s social media presence across platforms, including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Threads, YouTube, and Bluesky.
• Engage on social accounts, respond to comments and direct messages to foster engagement and build community relationships.
• Monitor and manage social media accounts for brand consistency and adherence to organizational values and priorities.
• Manage content production for all LDF social media accounts.
• Generate content ideas and create content based on the priority issue areas and cases of LDF that are geared toward LDF’s audiences across social platforms.
• Develop and schedule content calendars for all organizational accounts.
• Use designated social media accounts as a vehicle for disseminating rapid response content. This includes intermittent work outside of normal work hours.
• Collaborate with other members of the Digital and Communications team to ensure alignment between social media and other communications efforts.
• Benchmark social media data against peer organizations and industry standards.
• Occasional travel to support content creation opportunities.
  
  

Qualifications

• Bachelors degree in Communications, Marketing, English or LDF-relevant field.
• 3-5 years work experience as a Social Media Strategist or Social Media Manager.
• Experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics.
• Experience with graphic design, photo and video content creation and editing.
• Ability to identify target audiences’ preferences and produce tailored content.
• Excellent multitasking skills.
• Strong written and verbal communication skills.
  
  

This is not an exhaustive list of all responsibilities, duties, skills, efforts or requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. This description does not constitute a contract of employment and LDF may exercise its employment-at-will rights at any time.

The Salary Range(s) For This Position Is

• New York: $48,000 - $72,000
• Washington, D.C.: $45,600 - $68,400
  
  

LDF offers all eligible employees a generous benefits package. To learn more click the following link 2025 Benefits Overview.

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The NAACP Legal Defense and Educational Fund, Inc. is proud to be an Equal Opportunity Employer. We are committed to providing equal employment opportunities to you without regard to race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital status, age, veteran status, medical condition or disability, genetic information, gender identity, or any other protected status under federal, state, or local law.