VP, Marketing Strategy

Job Posting
 

Job Title: VP, Marketing Strategy                                                               Department: Sales & Marketing 
Reports To: CEO                                                                                           FLSA Status: Exempt
Shift: Remote                                                                                                Wage Range: $150,000-$185,000

*Base pay is based on job-related skills, experience, credentials, role scope, and location. Candidates outside the posted range are encouraged to apply, as qualifications and market factors may influence consideration.
  
Job Summary: The VP, Marketing Strategy drives high-impact direct mail campaigns for a diverse portfolio of clients. This role is integral in developing and executing tailored strategies that address the unique needs and business objectives of each client, leveraging data-driven insights and a systematic process to maximize campaign effectiveness. With deep direct marketing knowledge and expertise in strategy, planning, testing, analysis, targeted data and application of marketing analytics, the strategist is key factor of client satisfaction.

Essential Duties and Responsibilities:
-Identify client’s near-term and long-term business and marketing objectives as well as tactical objectives such as improving response rate and lowering cost of acquisition. 
-Collaboratively review past and current client marketing efforts with an eye to understanding successes and challenges in order to identify opportunities for improvement. 
-Devise a strategy aimed at achieving client goals that includes budget, marketing, price, planning and targeted tactical expected results.
-Develop a compelling targeting strategy using research, tools and partnered analytic resources including database analysis and data mining of the current customer file, with potential development of response, risk, or conversion models. 
-Understand the target audience by using segmentation, modeled or persona data.
-Collaboratively develop with our client testable data sources, offers, creative formats and copy platforms as well as potential cross-sell or upsell mapping (if applicable).
-Define a campaign test window, implementation strategy, and put the plan into action. Deploy a test and read results. Adjust the plan and scale accordingly. 
-Analyze campaign and program results and provide actionable recommendations for continued improvement.
-Be able to speak knowledgeably about and present all of the above to prospective clients in the context of business development.
-Follow all Nahan Safety and Quality policies and procedures.
-Support 6S initiatives as required.
-Perform other duties as assigned. 

Skills and Abilities Required:
-Understanding the key components of a successful direct mail creative package.
-Understanding or learning key performance indicators for each industry we serve.
-Expertise in direct mail A/B and MVT test planning, set-up and results analysis.
-Motivated self-starter, confident in leading through expertise.
-Ability to initiate and prioritize multiple projects effectively.
-Excellent customer service, relationship-building, problem-solving, and influence skills; exceptional written and verbal communication.
-Strong team player with collaborative problem-solving skills.
-Capable of thriving in a fast-paced environment with a strong work ethic and high integrity.
-Adaptable and flexible in ambiguous work environments, responsive to business priorities.
-Proficiency in the English language, verbally and written. 

Education and Experience:

 -Bachelor’s degree in marketing, Business or related field; master’s degree in marketing is a plus.
-15 years of direct marketing and client service experience with a minimum of 10 years’ experience in a strategist role.
-Experience with all types of direct marketing data, managing analytics and model development, application and testing.
-Experience in translating a budget into an actionable and profitable mail plan.
-Prior experience in a direct marketing environment is strongly preferred.

Benefits
-Medical
-Dental 
-Vision
-100% Employer Paid Life Insurance 
-100% Employer Paid Short Term & Long-Term Disability Insurance
-Other Voluntary Employee Benefits i.e. (Accident & Critical Illness)
-401K & Profit Sharing with Employer Match
-Vacation/Holiday
-Sick & Safe Time (where applicable by state)

Work Environment and Physical Demands

The work environmental characteristics and physical demands described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a hybrid office environment with exposure to a Manufacturing environment on occasion. While performing the duties of this job inside and outside the manufacturing facility/office setting, the employee is frequently exposed to normal to moderate working conditions for a hybrid office and manufacturing facility with a noise level that is usually quiet - moderate with minimal to some interruptions. The role routinely uses office equipment, software and hardware.

While performing the duties of this job, the employee is regularly required to talk or hear, type, write and be exposed to regular meetings, both virtually and in person. The employee may be required to stand/sit for long periods of time as well as use hands or fingers to reach or handle, and to reach with hands and arms. The employee is sometimes required to stand, walk, climb, balance, stoop, kneel, crouch or crawl. The employee will regularly lift 25lbs or more at a time. All vision abilities are required to encompass close-up work. Employees must be able to tolerate and endure extended seasonal hours and maintain alertness to meet deadlines.

Occasionally while performing duties of this job, the employee may be exposed to machinery and moving parts, airborne particles including paper dust and hazardous materials or fumes, which may require the use of PPE. The employee may be exposed to adverse weather conditions, extended seasonal hours, high precarious places, and confined spaces. The nose level in some of the work environments may require the use of hearing protection.

About the Company

Nahan was founded 60 plus years ago by a local family in the heart of Minnesota. It is a deeply human company from how we work with each other, how we serve our clients, to how we reach customers. We provide full service direct marketing with award winning results. Innovation and insight inform everything we do. Our success is rooted in putting people first, doing the right thing for our clients and associates and delivering the highest levels of quality. In a world where personalization and customization are valued above all, we make messages feel personal while keeping the process simple. We’re here to listen to, create and deliver results to our clients. Our winning track record is based on proof, not promises. We consistently deliver big wins, better performance and continual growth for marketers. We’re Nahan-real people making real connections.

Disclaimer

This job description is not a complete description of responsibility but reflects the general qualifications, duties and/or responsibilities necessary to perform this position. All candidates who receive a written offer of employment will be required to successfully complete and pass all or some of the following: a background check, a physical test, as well as test for commonly abused controlled substances in accordance with the Company’s Drug Free Workplace Policy. Nahan reserves the right to revise the job description as a circumstance warrant. Nahan is an at-will employer, which means that either the employee or the company may terminate the relationship at any time, with or without notice, and with or without cause.

Base pay is based on job-related skills, experience, credentials, role scope, and location. Candidates outside the posted range are encouraged to apply, as qualifications and market factors may influence consideration.

Nahan is proud to be an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, national origin, age, disability or any other characteristic projected by law.

Salary : $150,000 - $185,000