What are the responsibilities and job description for the Digital Engagement / Social Media Specialist position at Nalu Federal?
Nalu Federal is a subsidiary company of the Kanaka Foundation - An NHO who's mission is to support Native Hawaiians.You will receive a comprehensive benefits package that includes : Health insuranceDental insuranceVision insurancePet insuranceAnnual membership to Costco or Sam's401K...and much, much more!POSITION OVERVIEW The Digital Engagement / Social Media Specialist is responsible for managing and developing content for the organization's social media platforms to engage audiences and support the command's mission. This role requires expertise in social media strategy, content creation, and analytics to deliver impactful campaigns and maintain an engaging online presence. The ideal candidate will stay current with industry trends and apply best practices to enhance the organization's social media footprint.KEY RESPONSIBILITIES Social Media Strategy and ManagementManage and develop content for social media accounts for MCSC and PEO LS, serving as the subject matter expert on social media strategy, trends, and visuals.Maintain a social media content calendar, providing weekly updates for Government approval that reflect content for at least two weeks in advance.Ensure all content aligns with the OPAC Social Media Strategy, the command mission, and industry best practices. Campaign Development and ExecutionDesign and execute impactful social media campaigns as directed by the Government, creating compelling content that supports organizational initiatives.Update and maintain the command's presence across social media platforms with fresh, relevant, and strategic content.Develop graphics and short-form video products for social media, ensuring adherence to branding guidelines and industry standards. Content Creation and EngagementProvide on-site social media support at command events, capturing in-the-moment content (e.g., Stories, Reels) and producing day-of posts within hours of the event.Monitor social media platforms daily to track audience engagement, including comments and direct messages, and propose responses to the Government lead for approval. Metrics and AnalyticsConduct qualitative and quantitative analysis of social media efforts, contributing to quarterly and annual metrics reports.Prepare ad-hoc reports to evaluate the success of individual posts, events, or campaigns within a specified timeframe. Compliance and ProfessionalismEnsure all content is consistent, professional, and aligned with the organization's mission and strategic goals.Work closely with Government leads to secure approvals and ensure content reflects the command's priorities.QUALIFICATIONSBachelor's degree in communications, marketing, or a related field.Proven experience managing social media accounts and executing successful campaigns.Expertise in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and content creation tools.Proficiency in graphic design and video editing software, including tools in the Adobe Creative Suite.Strong understanding of social media analytics and reporting tools.Excellent written and verbal communication skills with a keen eye for detail.Ability to stay current with industry trends and apply best practices effectively.Nalu Federal is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
