Marketing Manager

📍 Location: Hybrid – Ballston Spa, NY (In-Office at Least 3-4 Days/Week)

💼 Employment Type: Full-Time

Name Bubbles is a small but dynamic team dedicated to creating high-quality personalized labels for kids. We take pride in our innovative products, creative storytelling, and engaged community of parents and families. As we expand our marketing efforts, we are looking for a skilled Marketing Manager to lead content creation and social media strategy while supporting email marketing and influencer partnerships.

This role is hybrid, requiring at least three to four days per week in our Ballston Spa, NY office to facilitate collaboration and hands-on content creation.

This role is ideal for a creative, hands-on marketer with expertise in video production and social media management. You will play a key role in developing engaging content, driving brand awareness, and fostering customer loyalty.

• Develop and execute Name Bubbles’ organic social media strategy, focusing on Instagram, TikTok, YouTube, Pinterest, and Facebook.
• Create, schedule, and publish engaging content that aligns with the brand’s voice and business objectives.
• Stay ahead of social media trends to produce viral-worthy, shareable content that resonates with our audience.
• Ability to be the main on-camera personality across social media.
• Engage with followers, respond to comments/messages, and cultivate a strong online community.
• Track key performance metrics, analyze trends, optimize content strategies to drive growth, and deliver a monthly KPI report.
• Manage influencer marketing campaigns and relationships with our creator partners.

• Plan, shoot, and edit short-form (Reels, TikToks, ads) and long-form content (product demonstrations, behind-the-scenes footage, brand storytelling, day-in-the-lifes).
• Operate cameras, lighting, and audio equipment for high-quality in-house video production.
• Ability to edit videos with motion graphics, captions, and platform-specific optimizations.

• Capture high-quality product and lifestyle photography for social media, website, and marketing campaigns.
• Edit and retouch images to align with the brand’s aesthetic and ensure consistency across platforms.
• Plan and execute seasonal photoshoots and creative campaign photography.

• Assist in developing email marketing campaigns, including newsletters, product launches, and promotions.
• Collaborate on content and design to ensure brand consistency across email and social media.

• Social Media-Savvy: You stay up-to-date on trends, best practices, and engagement strategies while bringing a positive vibe to the brand.
• Skilled in Video & Photography: You can shoot, edit, and optimize high-quality content across platforms. Very comfortable being in front of a camera.
• Creative & Strategic: You generate fresh ideas that align with business goals and brand identity. You view yourself as a masterpiece on the make.
• Detail-Oriented & Organized: You can juggle multiple projects and meet deadlines effectively. We can count on you to follow through. 
• Collaborative & Adaptable: You thrive in a small team and can adjust to evolving priorities. You think like a rubber band and are willing to step up and help. 

• 3 years of demonstrated professional experience in social media marketing, video production, and content creation.
• Proven experience growing and managing social media accounts (Instagram, TikTok, etc.).
• Experience working with influencers and brand collaborations.
• Proficiency in Adobe Premiere Pro, Final Cut Pro, or similar video editing software is a plus.
• Familiarity with email marketing platforms (e.g., Klaviyo) is a plus.

• Work in a creative, collaborative environment where your ideas have an impact.
• Be part of a small, innovative team that values storytelling and brand engagement.
• Join a local small business that has been providing products to families for over fifteen years worldwide.
• Have ownership over social media strategy and content creation.
• Make a direct impact on a growing brand’s digital marketing efforts.
• Enjoy a hybrid work setup with in-office collaboration.