What are the responsibilities and job description for the Brand Marketing Manager position at Nanit?
About Nanit :
Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role :
We're looking for a passionate, proactive and enthusiastic brand manager to help fuel the next phase of Nanit's growth. You will be responsible for bringing the marketing strategy of Nanit to life, by executing compelling paid, owned and earned campaigns. You will work closely with internal stakeholders to develop strategies, tactics and ideas that drive awareness, consideration and grow the health of our brand while breaking through. The ideal candidate is a strategic and creative thinker with experience leading integrated marketing programs from concept to execution. You should be someone who loves to find a creative way to make an impact. And you should have a strong work-ethic and be results oriented. You'll have the amazing opportunity to help shape how parents perceive and interact with Nanit and the amazing impact we have on parents' lives every day. This role requires a proactive and scrappy mindset with a passion for building brands.
What you'll be doing : Lead integrated marketing planning and execution for all Nanit brand initiatives and campaigns, including objective / goal setting, strategy development, briefing / ideation, execution and measurement / post analysisConceptualize and execute fresh ideas that capture the attention of our target audience, differentiate our brand and make a business impactSupport PR and social with narrative-building and messaging consistencySupport sales teams and our international markets with the right materials to educate and tell the Nanit brand story and messageBe a voice and help guide the development of high-quality creative assets that are on-brand and align with channel best practices. Ensure messaging and visual consistency across channelsSupport messaging and concepts for growth marketing and lifecycle tactics that will deliver effectiveness and improved paid performanceLead promotional planning campaigns and messaging tactics to drive improved conversion to purchaseHelp identify new, disruptive content avenues, working with PR and Social to execute and measure the impactCollaborate and lead on integrated tentpole campaigns throughout the year to drive impact from upper funnel tacticsLeverage consumer insights and social listening to better inform our brand position, messaging and initiativesWho you are :
Bachelor's degree in Marketing, Communications, or a related field.6 years of marketing experience- it's helpful to have digital first brand experience but not a must for the right candidateThe ability to lead cross-functional teams and collaborate with internal stakeholders to bring projects from concept to executionStrong creative and strategic acumen, with ability to originate brand ideas and identify new opportunities and see them through to executionA consumer first mindset, with the ability to empathize and develop solutions that resonate with our target audienceStrong work ethic, responsiveness and a results-oriented mindset. You are reliable, in the details and can navigate a fast-paced environment while staying organizedGreat communication and interpersonal skills
This is a hybrid role that will require prospective candidates to be in our NYC headquarters 3 days per week.
Salary Range : $95,000 - $120,000 base salary, equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Salary : $95,000 - $120,000
