What are the responsibilities and job description for the Director, Creative Design position at Nanit?
About Nanit:
Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role:
Nanit is seeking an experienced Director, Creative Design to lead the visual identity, art direction, photo and asset production for our parenting platform. This role will oversee end-to-end creative execution, ensuring our brand is visually compelling, emotionally resonant, and optimized for performance across all channels. You'll drive storytelling that speaks to modern families, balancing brand-building with data-driven decision-making to create high-impact, results-oriented design. Reporting into the VP of Brand & Creative, this role will oversee a team of designers and will be a highly cross functional partner to internal stakeholders.
What You'll Be Doing
This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week. We will consider highly qualified remote candidates.
Salary Range: $140,000 to $150,000 base salary plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role:
Nanit is seeking an experienced Director, Creative Design to lead the visual identity, art direction, photo and asset production for our parenting platform. This role will oversee end-to-end creative execution, ensuring our brand is visually compelling, emotionally resonant, and optimized for performance across all channels. You'll drive storytelling that speaks to modern families, balancing brand-building with data-driven decision-making to create high-impact, results-oriented design. Reporting into the VP of Brand & Creative, this role will oversee a team of designers and will be a highly cross functional partner to internal stakeholders.
What You'll Be Doing
- Own the creative vision, art direction, and design strategy, ensuring brand consistency across marketing, product, content, and social.
- Develop performance-driven creative that optimizes engagement, conversion, and brand love.
- Lead photo and video production, from concept development to execution, creating assets that resonate with parents and drive action.
- Oversee design across multiple touchpoints, including website, email, paid media, social, and in-app experiences
- Build, mentor, and lead a high-performing creative team including two direct reports and a roster of freelance talent
- Partner closely with Brand, Growth and Product teams to align creative execution with business objectives.
- Translate brand vision and platform into compelling, customer-first design solutions.
- Develop and implement best practices for design, creative testing, and optimization to ensure continual improvement.
- Stay ahead of cultural, industry, and technological trends, including AI-driven creative tools, to enhance efficiency and impact.
- 8 years of proven design experience in leadership roles in consumer-facing, digital-first environment, ideally within a tech-enable or lifestyle-focused brand
- Proven experience leading and managing internal and external design teams, with a strong portfolio demonstrating leadership across multiple disciplines
- Exceptional creative vision and deep understanding of brand identity creation and high-impact, performance-driven creative work across paid, owned and earned channels
- Expertise in art direction, photography, video production, and cross-channel design
- Strong understanding of performance marketing, conversion optimization, and customer engagement strategies
- A self-starter that's excited to join and contribute to a mission driven company
- Proficiency in Adobe Creative Suite, Figma, and emerging creative technologies
- Interested candidates must submit their resume along with a link or copy to their portfolio
This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week. We will consider highly qualified remote candidates.
Salary Range: $140,000 to $150,000 base salary plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Salary : $140,000 - $150,000
