What are the responsibilities and job description for the VP, Brand and Creative position at Nanit?
About Nanit :
Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role :
We're looking for a visionary, passionate and experienced brand marketer to lead Nanit into its next phase of growth. This is a rare opportunity to build and shape a brand for the most awarded baby monitor and parenting platform. This leader will be a strategic brand architect and a creative self starter, with a deep understanding of consumer behavior and a passion for building iconic brands. You should have that blend of strategic thinking and creative skills, with a clear understanding of what makes a compelling message, visual and campaign idea. You are someone who can lead internal marketers, agency and freelance partners and an internal creative team, pushing everyone to deliver their best work. You will have the amazing opportunity to build this brand to its full potential while making a real impact on the daily lives of families all over the world.
What you'll be doing :
- Develop and champion a comprehensive brand vision and strategy that articulates Nanit's unique value proposition, brand personality, and positioning in the market
- Craft compelling brand narratives that resonate with our target audience and communicate the emotional and functional benefits of Nanit
- Oversee the full digital presence for Nanit across owned and paid channels, including the website, Amazon listings and ads, Shopper Marketing (digital marketing on retailer websites and apps, and paid social / digital advertising (Meta, Tiktok, Google, etc.)
- Drive messaging and concepts for growth marketing tactics that will deliver effectiveness and improved paid performance
- Guide the development of high-quality creative assets that are on-brand and align with channel best practices. Ensure messaging and visual consistency across channels
- Collaborate with growth marketing channel leads on tentpole campaigns throughout the year to drive impact from upper funnel tactics
- Drive the team to ideate, move quickly and stay relevant particularly in social
- Make PR an integrated part of the brand and help deliver ideas that and storylines that drive press coverage
- Leverage consumer insights and social listening to better inform our brand position, messaging and initiatives
- Collaborate with product marketing and product design to ensure brand consistency and elevate the customer experience
- Build, mentor and inspire the brand team, consisting of PR, organic social, content, community, retail marketing, international marketing and internal creative
- Collaborate with growth marketing channel leads on tentpole campaigns throughout the year to drive impact from upper funnel tactics
- Analyze campaign performance, extract key insights, and effectively communicate results to stakeholders. You'll use data to inform strategies and demonstrate the impact of your work.
Who you are :
This is a hybrid role that will require prospective candidates to be in our NYC headquarters 3 days per week.
Salary Range : $220,000-$250,000 base salary, equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Salary : $220,000 - $250,000
