Brand and Creative Content Manager

Position Mission

The Brand & Creative Content Manager will be responsible for shaping and implement the new NAPA Brand Purpose, Brand Expression and Visual Identification system, and elevating our creative process and output across all channels. This position will participate in the development of our marketing objectives which support the overall brand strategy and lead or execute pillar programs while also leading day-to-day agency relationship to ensure all month creative is on brand, on strategy, and on time. This position will also work with teams and individuals across the organization to ensure our new brand ID and assets are implemented and used correctly looking for ways to drive consistency and deliver on our brand purpose.

Position Performance Measures

• Brand Sentiment Measurement
• Brand Consistency and Rollout Effectiveness
• Program and Promotion Deadlines
• Creative Aesthetic Measurements
  
  

Responsibilities

• Manage daily activities and relationship with Brand/Creative/Social Agency of Record
• Manage relationship, budget and provide creative direction and oversight to local agencies
• Lead or execute priority programs for various groups within the organization to ensure creative content is best in class and on time.
• Execute monthly creative with AOR for monthly promotions including digital, social, radio, TV as well as all monthly social creative
• Articulate brand strategy and attributes to inspire and guide a wide variety of design and positioning objectives to ensure brand consistency and deliverance on brand purpose
• Review/approve creative/messaging from groups across the organization to ensure they adhere to the new brand guidelines and VisID
• Gain approval on all creative content from Legal department and act as a steward of the process for other teams
• Collaborate within the Marketing team to provide approvals and improve our apparel and promotional merchandise programs
• Set up meetings, workshops, educational sessions to improve the brand/creative understanding across the organization
  
  

Education, Experience And Skills

• College degree in related field required
• 5-10 years’ work experience in Marketing required, Brand Management preferred
• CPG or retail experience preferred
• Experience managing an agency and creative process/timeline required
• Experience managing a brand and adhering to brand purpose and guidelines required
• Strong eye for detail and high level of creative aesthetic desired
• Highly organized with ability to manage multiple priorities at one time and understand how to prioritize
• Superior communication skills including experience presenting to small and large groups across various levels of the organization
• Excellent collaboration skills which include leading cross-functional teams made up of internal and external partners
• Strong creative and critical thinking to build activations and influence across agencies and integrated marketing communications peers
• Self-starter with high degree of ownership and accountability while also being a good team member and great listener
  
  

Working Conditions

• Hybrid work environment with at least two days spent at NAPA HQ office per week
• “Dress for your Day” dress code includes jeans
• Minimal travel at 15-20%
  
  

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