Digital Marketing Specialist

WHO WE ARE : Dry Creek Vineyard, one of Sonoma County’s premier family-owned legacy wineries, is looking for a Digital Marketing Specialist to bring creativity, strategic thinking and an eye for detail to our growing team. We are a passionate, fun-loving group dedicated to crafting exceptional wines and connecting with our customers in meaningful ways. Now in our 53rd year, we remain committed to a “No Compromises” philosophy — producing terroir-driven, varietal-defining wines while maintaining our 100% certified sustainable practices. If you thrive at the intersection of data and design, storytelling and strategy, we want YOU to be a part of our team!WHO WE’RE LOOKING FOR : Do you live and breathe digital marketing? Can you switch seamlessly from crafting compelling email copy to optimizing an ad campaign, all while keeping a close eye on analytics? We’re seeking a creative, highly motivated self-starter who loves to think outside the box while ensuring every detail is dialed in.In this mid-level role, you’ll be an integral part of our marketing team, developing and executing digital campaigns that drive engagement, increase sales, and enhance brand visibility across direct-to-consumer, wholesale and hospitality channels. You’ll manage email marketing and SMS campaigns, fine-tune our ecommerce strategy, and bring our digital presence to life with visually engaging and data-driven content.You’ve likely spent 3 years in digital marketing, honing your skills in email automation, ecommerce, SEO, paid advertising and content creation. You’re fluent in platforms like Commerce7, WordPress, Google Ads and Adobe Creative Suite — and you have the analytical skills to track and optimize performance.This role is ideal for someone who thrives in a fast-paced, collaborative environment and sees digital marketing as both a science and an art. If you’re eager to grow your career, drive results and make an impact in the world of wine, let’s talk!RESPONSIBILITIES INCLUDE : Crafting compelling marketing content, from email campaigns to website updates, social ads, and promotional materials.Managing email and SMS marketing to drive engagement, conversion and customer retention.Executing ecommerce and digital sales strategies, including promotions, bundles and seasonal offers.Overseeing Google and Meta ad campaigns, optimizing for maximum ROI.Improving SEO and UX through thoughtful content and site structure updates.Designing visual assets using Adobe Creative Suite and Canva.Tracking and analyzing digital marketing performance, identifying areas for optimization.Supporting hospitality and wholesale teams with digital promotions and event marketing.If you’re a digital-savvy, results-driven marketer who loves wine, storytelling and design, we want to hear from you!COMPENSATION : The pay for this role ranges from $32.00 to $40.00 per hour. The actual wage will be determined by experience, skills, and qualifications.QUALIFICATIONS : Bachelor’s degree in Marketing, Communications, or a related field OR equivalent work experience (3 years in digital marketing).Strong copywriting and content creation / graphic design skills, with experience writing for ecommerce, email marketing and social media.3 years of experience in email marketing and automated flows.3 years of ecommerce marketing experience.2 years of experience in SMS marketing and campaign promotions.Experience with HTML, CSS, and website content management (WordPress, Elementor, or similar platforms).Knowledge of SEO, SEM and digital ad strategy, including PPC, Google Ads and paid social media.Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.Familiarity with Google Ads, Google Analytics (GA4), Google Business Page, and performance tracking tools.Strong analytical skills with the ability to interpret marketing metrics and optimize campaigns.PREFERRED QUALIFICATIONS : Knowledge and experience in the wine industry preferred.Strong storytelling and copywriting skills.A / V and IT skills.#J-18808-Ljbffr

Salary : $32 - $40