Marketing Associate Job at Napa Valley Wine Academy in Napa

At DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with countless opportunities for advancement, and a world-class culture that is centered around creating the best possible environment for our people to thrive.Founded in 1996, DuMOL farms with a sensitive touch to produce wines that connect on a deeply personal level and demonstrate the potential of our special vineyards each season. We exist to produce Sustainable Quality. We focus on what we can be the best at – and doing so via continuous improvement. We will always be pushing for higher quality because we care passionately about it – it is the only thing that is real and timeless.MARKETING ASSOCIATE The DuMOL Marketing Associate will have aptitude for brand management and hospitality. The role’s focus is supporting long-term sustainable sales, achieved through sharing DuMOL’s perspective (storytelling / brand strategy) and assisting in creating unique experiences (events marketing / tasting room hospitality). The Marketing Associate will collaborate cross-functionally with wholesale, direct sales, hospitality, and events to identify relevant opportunities and execute initiatives that will grow awareness, acquisition, and engagement.Primary Responsibilities Collaborate with Brand Ambassador and manager to ensure social media content is created and executed as planned across all platforms.Help identify potential collaborations with like-minded influencers and brands to extend reach, awareness, and relevance.Monitor, update, and maintain brand websites and online presence as needed, with focus on SEO and SEM.Collaborate with DtC Sr. Manager to support communications campaigns for seasonal releases.Collaborate and partner cross-functionally on awareness and acquisition efforts.Compile data and generate reports to measure the effectiveness of marketing campaigns.Host guests at the winery tasting room, pour wine at trade and consumer events, and share key points of interest to build brand affinity.Collaborate with BA to develop events follow-up plan to increase acquisition from events.Build relationships with key external stakeholders (restaurants, somms, concierges, etc.).Organize and recommend responses for donation requests; manage fulfilment of wine and marketing materials; track budget.Collaborate with manager and wholesale lead to project manage development of collateral materials (Vintage Yearbook and international trade events).The right candidate has : A four-year degree in Marketing or Business (or equivalent experience) preferred.3 years of relevant work experience and a track record of success.Experience or awareness of luxury wine, retail, restaurants, or hospitality.Demonstrate drive, ambition, self-awareness, and desire for continual improvement.Ability to project manage multi-faceted initiatives while hitting deadlines.Ability to be self-directed and work autonomously.Confidence with technology and software, including Microsoft Office, Adobe Creative Suite, social media platforms, ecommerce systems, and email marketing platforms.Knowledge of wine, viticulture and winemaking processes, or an interest to learn.Willingness to travel, including on occasional weekends.Location : Primary work location will be in Napa. The Marketing Associate will be required to commute to the winery (Windsor, CA) semi-regularly and travel nationally on occasion.Hybrid Schedule : 2 days per week work from homeSalary Range : $70,000 - $115,000Full health benefits (medical, dental, vision)401k MatchGym membership stipendCell phone plan monthly stipendFlexible employee-managed vacation timePositive work culture built upon trust and empathyEmployee allocations of wineDuMOL maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect DuMOL’s differing products, industries and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.All Amicus Wine Holdings brands are proud to be an equal opportunity employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.#J-18808-Ljbffr

Salary : $70,000 - $115,000