What are the responsibilities and job description for the Brand Manager position at Napavalleywineacademy?
Work Location : Delicato Vineyards Napa
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Position Purpose
Under little or no supervision and acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals.
Functional Responsibility
Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met.
Manages company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect.
Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies.
Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations.
Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives.
Monitors performance and regularly communicates with direct reports to achieve mutual understanding and desired results.
Partners with immediate manager to determine staffing needs; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectives.
Provides employees with a safe, healthy, and rewarding work environment; ensures delivery and completion of monthly safety topics.
Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change.
Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation.
Addresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriate.
Ensures compliance and consistent application of company policies, initiatives, and decisions.
Coaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies.
Essential Duties
Advocates for brands by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. Leadership.
Develops 5-year strategic brand vision and plans for long-term growth.
Owns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication.
Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners.
Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies.
Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel.
Works closely with Supply Chain to optimize forecasting based on accurate marketing and sales trends / plans.
Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth.
Manages the recommendation of products and pricing utilizing data and insights.
Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets.
Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines.
In conjunction with Finance Team, evaluates Agency Brand P&L, price / volume / mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet.
Acts as the creative force and the passionate brand ambassador to internal and external constituents.
Manages and channels brand activities in trade marketing, public relations, creative functions, and event management.
Manages and oversees line extensions and product launches.
Builds collaborative relationships with Sales, Finance, Winemaking, and Operations.
Manages timely and cost-effective strategic brand relationships with outside agency partners.
Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales.
Non-Essential Duties
Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors.
Minimum Requirements
Education and Experience
B.S. or B.A. required, MBA preferred.
4 years marketing experience in the U.S. table wine industry and / or top tier CPG company.
1 year of leadership or progressive responsibilities.
Wine industry experience preferred.
Knowledge, Skills, and Abilities
Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions.
Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response.
Considerable knowledge of table wine styles and winemaking principles.
Ability to act as a brand leader to internal and external constituents given sufficient breadth of industry knowledge and experience.
Impeccable written, verbal, and large group presentation skills.
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