What are the responsibilities and job description for the Marketing Manager, Commercial Premium position at Napavalleywineacademy?
Job Summary :
Please make sure you read the following details carefully before making any applications.
Seeking a standout Marketing Manager who embodies a strategic and growth-oriented mindset, fortified with robust business acumen and exceptional creative capabilities. You'll be at the helm of building brands for the next generations, reporting directly to the Marketing Director for Commercial Premium Brands. This role demands a blend of visionary creativity, meticulous analysis and a strong sense of urgency, as you'll be tasked with developing strategic plans, monitoring performance metrics, and driving business growth. Ability to distill and communicate complex information, building frameworks that advance our thinking and productivity. In-office schedule Monday-Thursday (Napa, CA), Friday is remote.
Essential Functions :
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
- Strategic Brand Planning :
Keen understanding of the consumer, consumer journey, foundational brand architecture, brand universe, brand ID and go-to-market elements.
Strong P&L understanding, demand ownership, and S&OP planning.
Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making.
Represent your brands in PLM meetings, driving product innovations and SKU rationalization efforts.
Conceptualize and execute innovative brand campaigns, leveraging partnerships, events, and multimedia channels.
Strong understanding of retail and on-premise channels.
Growth mindset with the ability to foster a collaborative and supportive team environment.
Qualifications :
Working Conditions :
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