Napavalleywineacademy is hiring: Associate Manager - Corporate PR in Modesto

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Summary :

Oversees the brand spokesperson function as it relates to trade, PR, events and other promotional opportunities for Gallo Brands ensuring internal and import spokespersons (winemakers, distillers, and brand ambassadors) are educated on brand communication objectives and trained on how to present product information to audiences possessing varying knowledge / experience of Gallo brands. Works with spokespersons / brand ambassadors to sharpen presentation techniques, refine messaging and ensure spokespeople are prepared for all brand activities. Oversees the scheduling and planning for all spokesperson and brand ambassador assignments, ensuring that deployments are time and cost efficient and support corporate and brand objectives. Supports Corporate Public Relations efforts with writing projects, creating and distributing corporate promotional materials, as well as special projects geared to shape and protect our corporate image in ways that promote our business, company values and mission.

Essential Functions :

• Partners with brand marketing to identify strategic marketing priorities; uses information to develop and lead spokesperson strategy.
• Works with brand and PR team to determine what speaking engagements or promotional opportunities would be most advantageous for brand spokespeople; makes recommendations to brand managers and marketing leadership based on the overarching brand and spokesperson strategy for sales, media and trade opportunities.
• Develops a master schedule and manages the deployment of spokespersons assignments; ensures assignments do not coincide with production schedules and other important commitments.
• Facilitates training programs in conjunction with manager to instruct spokespeople how to effectively deliver key messages relating to brand strategies as well as how to effectively engage the press / media. Supports with strategic block and bridge messaging.
• Manages spokesperson budgets for all spokespersons; oversees the development of travel itineraries for spokespeople.
• Leads vetting of all spokesperson requests that come in through the system.
• Leads and oversees all data reporting for spokesperson activities.
• Works with legal and contracts team to ensure all publicity rights agreement requirements are met and adhered to by spokespeople.
• Provides in person public speaking coaching and mentoring to all spokesperson personnel.
• Makes recommendations to brand managers and leadership team members regarding the selection of new brand ambassadors, by working with winemaking, winegrowing leadership to effectively identify bench strength.
• Develops and maintains strategic relationship with brand and field sales; partners with internal PR and sales team to further enhance brand / media interactions.
• Strategically works with DTC team and brand to ensure highest possible success with spokesperson activities.
• Supports brand and corporate public relations domestic and international initiatives.
• Leads executive script writing and writing projects.
• Develops corporate content including press kits, corporate brochures, fact sheets, promotional materials, corporate presentations, website copy, etc.
• Build strong relationships with key stakeholders ensuring engagement with corporate brand through content creation.
• Monitors and ensures achievement of goals, objectives, and timelines for spokesperson activities.
• Maintains satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Minimum Qualifications :

Preferred Qualifications :

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