What are the responsibilities and job description for the Senior Vice President, US Marketing (NARS) position at NARS Cosmetics?
Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
Where You Will Work
Our NARS team operates in a creative environment inspired by François Nars’ vision that emphasizes innovation, inclusivity, and diversity. The brand is known for its bold and boundary-pushing approach to beauty, resulting in iconic shades and award-winning formulas. Values of self-expression, authenticity, and artistry are fostered throughout the team.
Job Summary
This position leads NARS Marketing for the U.S., with a focus on gaining market share, building brand equity through innovative marketing programs. Focus on winning through consumer centric approach and strategies distorting digital media and ecommerce.
The SVP Marketing Americas is responsible for the development and implementation of the marketing strategy in order to drive long term profitable growth and build strong brand equity. Develop strategies to drive brand awareness, new customer acquisition, and sales. This role collaborates with Global Marketing, Product Development, Creative, NARS Sales Team, Finance, Forecasting, Global Communications, Digital, E-Commerce, Education & Key Retailers to drive integrated alignment and execution on all marketing initiatives directly in the U.S.
For Canada region – leverage synergies & define strategy to Win at Sephora & key retailers for all key launches and excellence in execution in partnership w local Canadian team.
This role requires executive agility to thrive and drive results in a highly, everchanging, and competitive environment. The ability to inspire and motivate the team is essential.
Success is also measured by ability to develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and Shiseido portfolio.
Leads Team Of 5 Direct Reports
#NYLaw
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Salary
$244,463 - $407,438/ year
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
Where You Will Work
Our NARS team operates in a creative environment inspired by François Nars’ vision that emphasizes innovation, inclusivity, and diversity. The brand is known for its bold and boundary-pushing approach to beauty, resulting in iconic shades and award-winning formulas. Values of self-expression, authenticity, and artistry are fostered throughout the team.
Job Summary
This position leads NARS Marketing for the U.S., with a focus on gaining market share, building brand equity through innovative marketing programs. Focus on winning through consumer centric approach and strategies distorting digital media and ecommerce.
The SVP Marketing Americas is responsible for the development and implementation of the marketing strategy in order to drive long term profitable growth and build strong brand equity. Develop strategies to drive brand awareness, new customer acquisition, and sales. This role collaborates with Global Marketing, Product Development, Creative, NARS Sales Team, Finance, Forecasting, Global Communications, Digital, E-Commerce, Education & Key Retailers to drive integrated alignment and execution on all marketing initiatives directly in the U.S.
For Canada region – leverage synergies & define strategy to Win at Sephora & key retailers for all key launches and excellence in execution in partnership w local Canadian team.
This role requires executive agility to thrive and drive results in a highly, everchanging, and competitive environment. The ability to inspire and motivate the team is essential.
Success is also measured by ability to develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and Shiseido portfolio.
Leads Team Of 5 Direct Reports
- Director Channel Marketing US
- Executive Director Brand Marketing US
- Executive Director ECOMM
- Executive Director Education & Events
- Executive Director Integrated Communications
- Develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and the U.S. portfolio.
- Oversee and align product, channel, media and consumer marketing strategies for the U.S. market. Manage U.S. marketing budget inclusive of media, sampling, merchandising, collateral, POSM for all channels. Align marketing strategy and share best practices with Global Marketing and U.S. peers.
- Translate Global annual marketing plans into U.S. plans; inclusive of comprehensive market analysis by category/sub-category/sku level/market share/product segmentation. Create and execute key marketing strategies to gain share and grow rank in NPD.
- Understand product, consumer and digital trends in the marketplace and identify growth opportunities for NARS in order to gain market share. Develop U.S. objectives/strategies/market share goals for new product introductions in partnership with global marketing & ensure all forecasts and 360 plans are aligned with goals.
- Develop U.S. Marketing Launch Calendars by key Retailer/Launch pre-view in collaboration with Global Marketing. Ideate product launch plans for the U.S. DS/SS, Open Sell (Sephora/Ulta), and E-Commerce with channel/retailer differentiation. Partner with Global Marketing, Product Development & Forecasting. Responsible for approving forecasts as well as excess inventory management based on limited life and retailer exclusives.
- Work closely with Visual Merchandising to improve and enhance NARS counters and open sell gondolas to improve functionality through a customer centric approach. Approve all consumer touchpoint execution including in-store, web, email and media programs that connect the consumer to the product.
- Oversee the development of marketing strategies for DTC and differentiated retailer environments, including creating exclusive in order to maximize growth potential, drive long term profitability and build brand equity for the U.S. region– including creating exclusive offering and unique channel experience, marketing calendars and specific activations. Deliver to the Global President and Region CEO annual marketing objectives and strategies for key accounts in conjunction with sales channel leaders. Define events strategy and unique-to-NARS events concepts for launches. Guide content, appearance and efficiency of retailer web sites.
- Minimum 15 years’ experience in Retail and/or Marketing.
- Equally strategic, analytical, creative and pragmatic
- Strong leader with flexibility and ability to move quickly in a fast paced environment; commands authority
- A strong financial acumen and understanding of P&L required
- Must have a proven track record in successfully launching new products and executing innovative, digitally integrated marketing programs.
- Ability to travel
- Energetic, highly motivational and dynamic personality
- Superior attention to detail/highly organized
#NYLaw
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
- Medical, Dental, & Vision Insurance
- Life and Disability Insurance
- Paid Time Off
- Paid Volunteer Days
- Paid Company Holidays
- Paid Parental Leave
- 401K with 6% Company Match
- Talent Development & Learning Programs
- Internal & International Mobility
- Product Discounts & Annual Gratis
- Employee Led Affinity Groups
- Tuition Reimbursement
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Salary
$244,463 - $407,438/ year
Salary : $244,463 - $407,438
