What are the responsibilities and job description for the Social Content Producer position at NASCAR?
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR seeks a talented professional to join in the position of Social Content Producer based in our Concord, North Carolina office.
The Social Content Producer crafts engaging and innovative social-first content for platforms like TikTok, X, Facebook, Instagram, and the NASCAR mobile app for @NASCAR and our collection of tracks. The Producer ideates, shoots and edits pieces for our at-track coverage as well as brand content to highlight the sport and its drivers.
Duties include but are not limited to:
- Develop, produce, and edit social-first content that highlights driver personalities, taps into our sport’s unique history, showcases fandom, amplifies viral on-track moments, and gives fans behind the scenes access.
- Support NASCAR’s at-track and event coverage, collaborating with social media team to develop race weekend/event shot lists, and traveling to races/events to produce, shoot, and edit video content and photos, ensuring the vision is fully executed.
- Engage in creative strategy planning to ideate and develop new social ideas that resonate with our audience to grow and enhance the NASCAR brand.
- Proactively conceptualize, storyboard and pitch original social content ideas for NASCAR & NASCAR Track’s social media channels.
- Ideate and contribute, as needed, to paid social media video efforts, building and integrating partners into select social-first content.
- Manage video projects from start to finish: produce, shoot and edit video content for NASCAR’s social channels, ensuring they meet quality, budget, and timeline requirements.
- Collaborate closely with cross-functional teams, including Social Media, Marketing, Creative Design, Digital, Editorial and Broadcasting.
- Stay current with the latest trends and advancements in social media platforms, storytelling and technology.
- Utilize analytics tools to track video performance and engagement metrics, using data to refine and pivot content strategies effectively.
- Approximate travel 40% including weekends
Required skills / experience:
- Bachelor's degree from four-year college or university required plus a minimum of four (4) years experience in video production, preferably with a focus on social media or digital content, or equivalent combination of education and experience.
- Proficient on all Company provided hardware and software.
- Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
- Ability to work collaboratively in a fast-paced and creative team environment.
- Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
- Able to thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
- Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.
- Experience with motion graphics and visual effects using Adobe After Effects.
- Familiarity with the sports industry, particularly motorsports.
Apply Now!
Learn more about this role and our team by applying at https://careers.nascar.com/ for consideration.
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
