What are the responsibilities and job description for the Manager, Business Strategy & Analytics position at Nashville Soccer Club?
Position Overview:
As the Manager, Business Strategy & Analytics, you will be an integral part in driving data-informed decision making across the organization. This role will focus on our CRM environment and related analytical needs to aid in driving business decisions. A successful candidate will be excited to tackle data initiatives on a daily basis, develop user interfaces and visualizations that are streamlined and insightful, and balance independent work with a healthy dose of collaboration across several departments. We’re looking for someone who is eager to learn, welcomes challenges with a positive attitude, and exhibits intelligence and flexibility when strategizing on how best to solve a problem or answer a question.
As the Manager, Business Strategy & Analytics, you will be an integral part in driving data-informed decision making across the organization. This role will focus on our CRM environment and related analytical needs to aid in driving business decisions. A successful candidate will be excited to tackle data initiatives on a daily basis, develop user interfaces and visualizations that are streamlined and insightful, and balance independent work with a healthy dose of collaboration across several departments. We’re looking for someone who is eager to learn, welcomes challenges with a positive attitude, and exhibits intelligence and flexibility when strategizing on how best to solve a problem or answer a question.
Responsibilities:
- Implementation of the Club’s Salesforce strategy, including system design, automation, training, processes, updates to existing data, and coordination with IT
- Responsible for managing day-to-day Salesforce administration including data entry, data cleansing, user support and training for new and existing users.
- Analyze and interpret data from Salesforce data, Ticket Sales, Attendance and Marketing data
- Analyze and interpret data to build high-quality lead lists and campaigns in Salesforce
- Enhance process for scoring and analyzing current and future leads for targeted campaigns
- Build and maintain custom reports to track sales, renewals, invoicing, sales pipelines and other KPIs
- Work with marketing staff to improve lead generation and nurturing for sales and marketing initiatives across business units
- Integrate with internal and external data systems to create in-depth customer records and send targeted communications
- Maximize revenues, profitability and organizational efficiency through disciplined adherence to research, analytics, automated reporting, and ongoing recommendations.
- Organize, analyze, and present data from ticket sales and operations, marketing campaigns, merchandise sales, social media interaction, survey responses, capital expenditures, corporate partnerships, and other business areas.
- Import and audit data for various initiatives in the Data Warehouse.
- Use programming languages, such as Python or SQL, to help develop efficiencies and automate processes.
- Enhance Salesforce processes by making recommendations on best practices and researching other sports teams and companies on ways to improve sales and service support.
- Ability to work a flexible schedule and sometimes work evenings or weekends to cover events.
- Manage 1 full-time direct report.
- Complete other duties and special projects as assigned.
Minimum Qualifications
- Bachelor’s degree in Analytics, Business, Statistics, Economics, Mathematics, Operations Research, or a closely related field.
- Minimum 3 years of relevant work experience in business strategy, analytics, or related field.
- Advanced knowledge of SQL required.
- Experience working with business intelligence and data visualization tools (Tableau preferred).
- Direct experience implementing CRM initiatives (Salesforce preferred).
- Experience working with email marketing tools (Salesforce Marketing Cloud preferred).
- Familiarity and proficiency with Ticketmaster Archtics.
- Ability to multi-task and manage multiple projects simultaneously.
- Ability to communicate, collaborate, and sell ideas to peers and leadership.
- Affinity to coach and develop junior staff, and delegate workloads.
- High level of proficiency in Microsoft Office applications including Word, Excel, and PowerPoint.
- Strong communication skills.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
