Digital Product Manager

Job Summary

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We’re seeking a forward-thinking professional to help manage our digital product strategy in identifying opportunities and developing digital solutions. This person must have a customer-first mindset, understanding of UI / UX and an ability to develop data pipelines that can be used to track, analyze, and improve our digital products. This is a customer-centric role, working to translate the needs of users into digital business opportunities. The role requires a candidate who has excellent analytical, organizational, and communication skills for working with a team to interpret large amounts of data and information. The successful candidate will act as a bridge between stakeholders and the development team to ensure digital products meet business goals and user needs.

Key skills include a general understanding of the market and customer needs, strong communication and negotiation abilities, strategic thinking, and the capacity to prioritize effectively. A good grasp of agile methodologies and the role of a product owner will also help create success in this role.

Principal Duties and Responsibilities

• Support strategies and execute on long-term vision to build best-in-class digital products.
• Conduct user research and usability studies, collaborating with designers, developers, and other enterprise team members throughout the process.
• Participate in customer feedback sessions, validation, and white space analysis to identify opportunities for new or existing features and functionalities.
• Partner with business owners and agile development teams to manage roadmap priorities that will be reflected in the company's broader Service and Technology plans.
• Partner with IT to manage priorities and backlog for all digital products, ensuring that IT delivers capabilities on time and per expectation.
• Responsible for managing and documenting the continuous flow of business-related processes that will include idea generation, feasibility, planning, implementation, launch, and post-implementation.
• Support requirements discovery, solution design, user story writing, feature development, and user acceptance testing.
• Partner with Marketing and Service / Operations leadership to identify key capabilities needed as well as potential issues.
• Assess and understand the applications of new vendor technologies and emerging trends like AI / Gen AI and other advancements.
• Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization.
• Work with product marketing to develop positioning and messaging for customer introductions and adoption cycles.
• Provide business and user escalation support for existing digital products – policyholder and agent websites as well as mobile app. This includes direct interaction with end users for troubleshooting.
• Monitor and evaluate digital products’ performance to facilitate continuous iteration and improvement.
• Responsible for keeping direct manager updated regarding milestones and identify impediments or roadblocks with the ability to recommend options for resolution.
• Coordinate analysis and quality control functions to ensure good client experience within all impacted systems.
• May take on other enterprise projects, as assigned.

Knowledge, Skills and Abilities

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