What are the responsibilities and job description for the Senior Product Marketing Manager - Competitive Intelligence position at Nasuni?
Sr Product Marketing Manager - Competitive Intelligence
Boston, MA (hybrid)
The position
As a Sr. Product Marketing Manager focusing on Competitive Intelligence at Nasuni, you will play a crucial role in shaping our product marketing strategies and enabling our go-to-market (GTM) teams by providing deep insights into market trends, competitor strategies, and customer needs within the infrastructure space. Your work will directly influence go-to-market strategies, product development, and ensure our product positioning is compelling, differentiated, and effectively communicated to our target audiences. If you are passionate about product marketing, tracking market trends, analyzing competitors, and developing strategic insights, and are ready to make an immediate impact, we'd love to hear from you!
As the Product Marketing Manager, you will ...
Competitive Intelligence :
- Strategic Segmentation : Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence.
- Product Evaluation : Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics.
- Rapid Response : Deliver quick-turnaround "day 0" analysis on major competitor announcements and market shifts.
- Trend Monitoring : Stay vigilant on industry developments and emerging threats that could impact Nasuni. 2. Competitive Strategy Development
- Collaboration, Communication, and Training :
- Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats.
- Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace.
- Collaborate with Product Management to influence the product roadmap based on competitive intelligence.
Content Development :
GTM Planning & Execution :
Performance Measurement :
Skills experience we look for are ...
The ideal candidate is ...
About Nasuni
Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization's risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.
Why work at Nasuni?
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include :
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