Senior Social Media Manager

GENERAL DESCRIPTION

We are looking for an experienced and purposeful Social Media Manager to develop and oversee our Social Media marketing strategies, as well as run the day-to-day operations.

The Social Media Manager plays a crucial role in developing and executing our social media and content marketing strategies to enhance brand visibility, engage audiences, and support our overall marketing goals. This position manages our brands’ social media presence, content creation, and online reputation, ensuring a cohesive and engaging digital experience for our fans and our community. Managing a team of up to four team members, this role is essential for driving our digital narrative and engagement.

You’ll also work with creatives, creators, and analysts to identify real-time opportunities, oversee influencer strategy execution and create and execute marketing campaigns for a multi-brand CPG company.  Your role will include identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client’s investment. You will integrate across digital platforms, organic and paid channels to drive results.

Please consider before applying that the person in this role will be required to work in-office at our Coppell, TX location. Remote or hybrid work options are not available for this position.

RESPONSIBILITIES AND ESSENTIAL DUTIES

• Develop and implement a comprehensive social media and influencer strategy that aligns with company objectives and our brand identity.
• Set, own, and deliver on clear and measurable goals for growth, engagement, ROI, and brand presence.
• Oversee a team of up to four (4) individuals, including Content Creators, Community Specialsts and Social Media Specialists, providing direction, mentorship, and support.
• Create and manage a dynamic social media and influencer calendar across all social channels that supports GTM key launches and stories.
• Collaborate with functional and cross functional partners to ensure a cohesive and integrated approach to product launches
• Stay abreast on emerging social channels and onboard new channels that are a good fit for the brand.
• Monitor trends on social channels and adjust strategy, content, and work based on the latest platform updates and innovations
• Manage monthly budgets, negotiate influencer contracts, and recruit top influencer creators
• Remain knowledgeable of influencer marketing-focused trends and campaigns
• Focus on building and maintaining relationships with our Brand followers, fans, and consumers in order to foster a sense of community, enhance brand loyalty, and drive engagement
• Assist the Assoc Director of Media and Digital and other department heads to align social media and influencer strategies with overall marketing and business goals
• Track, analyze, and report on the performance of social media and influencer marketing campaigns, providing insights and recommendations for improvement
• Ensure all influencer engagements, both paid and organic, meet Naterra and brand guidelines
• Serve as an ambassador of brand influencer capabilities as it relates to organic and new business opportunities
• Manage global influencer and brand ambassador programming, delivering always-on brand reach and conversation, and impactful influencer programming to support strategic launches and pillar priorities.
• Work with leadership, marketing, and cross-functional partners to align Influencer programs with communications calendar, business goals, and to advance the brand’s vision, mission, strategy, and culture.
• Establish goals and track KPIs to ensure programs are driving awareness, engagement, and brand growth, while supporting decisions with ROI-based analysis.
• Discover and foster creators and influencers who align with our brand values, with the goal of building long-lasting relationships and cultivating strong brand advocates, achieving competitive retention rates and social reach.

EXPERIENCED REQUIRED

• Accredited bachelor's degree in business, marketing, advertising, or a related field required
• At least 5 years of social media marketing experience, including organic, paid, influencer partnerships, and community engagement
• Experience managing cross-channel marketing planning and execution
• MUST love and be curious about data analytics and how that affects the bottom line
• Start-up DNA: Willing to roll up sleeves, do foundational work and test new approaches. Able to deftly prioritize. Comfortable with ambiguity – unhindered by change and uncertainty and can methodically work through complex problems
• Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.)
• Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns
• Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs
• Reporting experience including pivot tables, campaign specific overviews, targeting overviews etc. (Tableau a plus!)
• Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities

Please submit your application with an active TikTok, Instagram, or other social media handle and send a link to something that you created on a social media platform to help grow your TikTok or Instagram channel.

 WHAT WE OFFER

• Competitive salary plus bonus structure
• Annual bonus program of up to 35% based on company metrics
• Career pathing and development
• Medical / Dental / Vision / Life
• Matching 401k up to 4%
• Travel opportunities