Social Media Content Creator

GENERAL DESCRIPTION

Do you have a passion for creating captivating social media content that ignites trends and sparks conversation? Are you obsessed with the beauty industry and have a knack for translating trends into engaging social media posts?  If so, then we want to hear from you!

Naterra International is seeking a talented and creative Social Media Content Creator to join our dynamic digital marketing team. In this role, you will play a pivotal role in building and creating content for our brands and the 2.5M combined followers across channels including Instagram, TikTok, Facebook, Snapchat, and YouTube. With a focus on short-form content, the Content Creator role requires a creative thinker who is able to identify target audiences and embody the brand’s tone of voice on social channels.  The perfect candidate should embody a passion for creating!  If you love thinking of interesting, out-of-the-box ideas to story tell around a product and brand, then this might be your dream job.  (This is not a film or producer role.)  

Please consider before applying that the person in this role will be required to work in-office at our Coppell, TX location. Remote or hybrid work options are not available for this position.

RESPONSIBILITIES AND ESSENTIAL DUTIES

• Develop engaging and industry-leading content (photos, videos, stories) that aligns with our brand strategy and tone of voice
• Stay on top of trends and beauty industry news to curate content that resonates with our audience
• Develop, produce, and execute social photo and video shoots to support the social channels and ad strategy.
• Collaborate with internal team members to brainstorm creative content ideas and maintain a consistent brand voice
• Edit photos and videos using industry-standard software for various creative needs including social media and retail media networks
• Stay up to date on the latest social media trends and content formats such video editing techniques to elevate content and engage and grow our digital community.
• Assist with content scheduling and posting to various social media platforms using Dash Hudson
• Analyze content performance and provide insights to optimize future strategies
• Generate ideas for improving on current and developing new ways to market content though social media

EXPERIENCED REQUIRED

• BA preferred in marketing, communications, journalism, or other relevant fields.

• 2 years of experience and a proven track record of creating engaging and visually appealing social media content

• Possess an understanding of current beauty trends and the social media landscape

• Excels at brainstorming creative concepts and translating them into captivating content while being comfortable with receiving feedback. The nature of this role is that there is a lot of it.

• Has excellent written and verbal communication skills and is highly organized, detail-oriented, and able to meet deadlines

• Is a team player who thrives in a collaborative environment

• Ability to shoot photo and video assets on an iPhone a must; the ability to shoot photo and video assets on a DSLR is a bonus.

• Ability to edit photos and video on iPhone a must; ability to edit photos and videos in Lightroom, Photoshop, and/or Final Cut a bonus.

• Ability to see a project all the way through the ideation, concept, production, execution, editing and publishing process across all channels including Instagram and TikTok. 

• A deep understanding of each platform and the type of content that is most engaging on each platform.

• Understanding of key metrics for each platform and how to measure and report on them to company stakeholders

• Basic copywriting skills for drafting long-form (200–1000 words) content for multiple brands

• Extreme attention to detail.  No typo or visual discrepancy escapes your watchful eye.

Please submit your application with an active TikTok, Instagram, or other social media handle and send a link to something that you created on a social media platform to help grow your TikTok or Instagram channel.

 WHAT WE OFFER

• Competitive salary plus bonus structure
• Annual bonus program of up to 35% based on company metrics
• Career pathing and development
• Medical / Dental / Vision / Life
• Matching 401k up to 4%
• Travel opportunities