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Producer II/WRUF Brand Manager/Division of Media Properties

National Association of Black Journalists (NABJ)
Gainesville, FL Full Time
POSTED ON 3/12/2025
AVAILABLE BEFORE 4/10/2025
Job ID: 72259

Job Views: 67

Location: Gainesville, Florida, United States

Postal Code:

Job Category: Radio

Salary:

Employment Type:

Posted: 03.11.2025

Job Description

Producer II/WRUF Brand Manager/Division of Media Properties

Job No: 535152

Work Type: Staff Full-Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing

Department: 23100000 - CJC-WRUF-RADIO STATION

Job Description

Classification Title:

Producer II

Job Description:

Sports Media Pros; You Can Still Have it ALL! Lead a Heritage ESPN Sports Radio Brand While Mentoring the Next Generation in State-of-the-Art Facilities Enjoying the Florida Sunshine!

WRUF and WRUF.com, part of the University of Florida's Division of Media Properties (DMP) seeks to hire a talented and experienced Brand Manager/Host/Producer to join our team at the UF College of Journalism and Communications. The Brand Manager will be responsible for developing, creating, and managing sports-focused content for WRUF's audio, video, digital and social platforms. This role requires a creative thinker with strong skills, extensive experience and the ability to work collaboratively with various stakeholders.

Key Responsibilities:

  • Serves in a leadership role related to the programming and operation of commercial radio station and ESPN affiliate WRUF-AM, which also operates a FM signal and companion WRUF-FM HD 100,000-watt signal covering all of the Gainesville-Ocala, Florida market in addition to digital and social media platforms.
  • Collaborates with DMP leadership to ensure WRUF-AM and sports-related content is leading the market and providing UF students with extraordinary professional experiences.
  • Produces daily programming promos and topicals for WRUF sports programming, including writing, sending copy to the station voice, and then producing spots to air per the direction of the Director of Commercial Radio.
  • Coordinates with JSA partner Audacy sales team in developing and implementing top quality station promotional events in the community, including but not limited to, live remote broadcasts, etc.
  • Joins station management and staff/students in air check sessions to fine-tune the programming and presentation of the radio station(s).
  • Works with air staff on content opportunities available through network or other sources to enhance the daily show content both on air and online/mobile. Ensures a constant and ongoing suite of local public service announcements are available for broadcast on both radio stations and coordinate the production and airing of those PSA's.
  • Supervise board operator and host training and evaluates operator and host performance, assembles schedules for student employees and ensures coverage of the studio during live programming
  • Coordinates creation of new traffic log templates in automation system for programming and ensures the operations aspects of the radio stations operate consistently and at top level.
  • Serves as the primary contact for all Florida Gators (University Athletic Association) /IMG and other live sporting event broadcasts and Audacy to get technical formats ready for broadcast when necessary.
  • This position is deemed as essential personnel and will be required to work, be “on call” to report to work, and/or work remotely if required in order to maintain the critical functions of the University. For more information, please visit, https://policy.ufl.edu/policy/essential-employees/

About The Division Of Media Properties

The University of Florida operates the https://www.jou.ufl.edu/immersion/mediaproperties/as a leading multiplatform media organization dedicated to delivering high-quality content across various platforms and playing a pivotal role in training the next generation of media professionals. The division includes the operation of seven commercial and public broadcasting stations, allowing students from throughout the College to gain experience in a competitive broadcast and multimedia environment. More than 200 students work in news, sports, weather, production, management positions, web design, promotions and advertising for the radio and television stations each semester.

About Gainesville

As home to Florida's largest and oldest university, Gainesville (http://cityofgainesville.org/) is one of the state's centers of education, medicine, cultural events, and athletics. Gainesville and the surrounding area are home to about 250,000 people, a robust arts community, several museums, a world-class health care system anchored at UF, a downtown core known for its restaurants and brew pubs, excellent public and private schools, and abundant nature exemplified by clear, natural springs. Additionally, within 2 hours are attractions such as Disney World, Universal Studios, Busch Gardens, and historic St. Augustine. https://www.youtube.com/watch?v=e_7nUKAFanM

UF Benefits

At the University of Florida, you will not only find competitive salaries, but you will enjoy elevated benefits and leave options, tuition assistance programs, and stability and support with opportunities for advancement and career growth that only UF can offer. To view the university's Total Reward benefit package, please click here, https://benefits.hr.ufl.edu/.

Expected Salary:

Commensurate with experience and education.

Minimum Requirements:

Bachelor's degree and one year of relevant experience, or an equivalent combination of education and experience.

Preferred Qualifications:

  • Bachelor's degree in Mass Media/Communications, or a related field.
  • Extensive sports radio (media) experience including on air hosting or anchoring.
  • Familiarity with digital media trends and social media platforms related to sports media and radio in particular.
  • Ability to work under tight deadlines and manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills.
  • Ability to work with and mentor students.

Special Instructions To Applicants:

Applications must be submitted online via https://jobs.ufl.edu and include the following:

  • A cover letter that addresses the candidate's production and brand experience.
  • Names, addresses, e-mail addresses, and telephone numbers of three references.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:

No

Applications Close: 10 Apr 2025

To apply, visit https://apptrkr.com/6069742

Our Commitment:

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.

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