What are the responsibilities and job description for the Product Marketing Manager - WNBA position at National Basketball Association (NBA)?
WORK OPTION: 4 days/week in the New York, NY office
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
Position Summary
This position is part of a growing Fan Acquisition and Engagement team at the WNBA dedicated to digital growth and engagement. The Product Marketing Manager will support global marketing initiatives for WNBA’s product offerings aimed at growing fandom, consumption, and subscriptions across WNBA League Pass, WNBA App, and account/membership programs. You will be responsible for helping build product marketing messaging, and how that is reflected within our O O surfaces and with third-party platforms and distributors. You will also lead how the latest product and content updates are being marketed across Paid Organic marketing. You are comfortable analyzing data to develop marketing insights and make informed decisions. Success in this role requires influencing and collaborating with several cross-functional partners and external partners.
Major Responsibilities
Job Posting Title: [[Manager]]
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About The WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
Position Summary
This position is part of a growing Fan Acquisition and Engagement team at the WNBA dedicated to digital growth and engagement. The Product Marketing Manager will support global marketing initiatives for WNBA’s product offerings aimed at growing fandom, consumption, and subscriptions across WNBA League Pass, WNBA App, and account/membership programs. You will be responsible for helping build product marketing messaging, and how that is reflected within our O O surfaces and with third-party platforms and distributors. You will also lead how the latest product and content updates are being marketed across Paid Organic marketing. You are comfortable analyzing data to develop marketing insights and make informed decisions. Success in this role requires influencing and collaborating with several cross-functional partners and external partners.
Major Responsibilities
- Own the development of marketing strategies and positioning for products and features that are new to the market
- Build messaging that will resonate with fans globally and get them excited to engage with products and product features
- Work across product, content, PR, and creative teams to identify priority features and content to push forward, then develop and execute multi-channel Go-To-Market plans for each
- Own and optimize how acquisition messaging show up across WNBA’s Site and App surfaces (language, imagery, etc.) – including Onboarding flows, Landing pages, and In-product ads
- Develop and foster strong relationships with marketing teams at app store and platforms to increase editorial platform placements (Apple, Google, Amazon, etc.)
- Manage platform marketing creative development including briefing, reviewing, copy creating, and delivery
- Oversee App Store Optimization strategy, implementation and testing roadmap to improve app store conversion rates – including across Keywords, Descriptions, and Preview Screens
- Develop and implement in-app events to increase App visibility and engagement within the App Store
- Monitor App Store marketing performance and keyword rankings using analytic tracking tools to provide insights to both internal stakeholders
- Assist in the preparation and delivery of DTC Marketing reviews for key internal and external stakeholders
- Conduct industry trend research relating to best practices to identify potential opportunities to scale performance
- BA/BS required
- 3-4 years of digital product marketing experience, including direct response marketing
- App Store Optimization (ASO) experience highly regarded
- Partner marketing and/or creative production experiences are pluses
- Ability to thrive in an ambiguous, fast-paced setting without ready-made processes!
- Strong collaboration skills, ability to work effectively within a matrixed organization to influence and drive results with key business partners
- High level of accuracy and attention to detail, particularly with complex campaign setups!
- Working knowledge of WNBA
Job Posting Title: [[Manager]]
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About The WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
Salary : $100,000 - $115,000
