What are the responsibilities and job description for the Supervisor, Data Analytics - Marketing Measurement and Optimization position at National Black Mba Association?
Company Description
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McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community, and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good : good for our customers, people, industry, and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance, and flexible work arrangements.
Job Description
US Strategic Insights pushes McDonald’s to use evidence-based data to fuel business decisions, build marketing plans, shape longer-term strategic plans, and guide our creative communications. We do this through partnership and collaboration with functional areas across our organization, such as Marketing, Menu Innovation, Supply Chain, Digital, Development, Operations, and Business Insights.
The Marketing Measurement and Optimization team supports Marketing strategy for the US business by driving higher marketing effectiveness and efficiency. This team’s key projects include Paid Media testing, marketing mix modeling, and CRM measurement.
Key Responsibilities :
- Maintain existing marketing media measurement monthly and quarterly deliverables such as Local Marketing scorecards, tracking the effectiveness of marketing initiatives at a local level.
- Perform regular quality control checks on data to ensure accuracy, completeness, and consistency across all databases and data sources.
- Utilize data visualization tools to create compelling presentations that effectively communicate complex data.
- Identify and investigate data discrepancies and inconsistencies across media data.
- Collaborate with team members on larger projects, offering assistance with data analysis, presentation preparation, and stakeholder communications.
Qualifications :
Benefits :
This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation / PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
This position is eligible for a bonus, calculated based on individual and company performance.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
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