What are the responsibilities and job description for the Exec Dir, Digital Channel Strategy position at National Medical Association?
Job Summary :
Please ensure you read the below overview and requirements for this employment opportunity completely.
The Executive Director, Digital Channel Strategy is responsible for overseeing and shaping the digital presence and strategy of Cedars-Sinai.
Shapes and directs the strategic vision for web, digital marketing, digital content, and social media initiatives at Cedars-Sinai. Creates comprehensive digital strategy that aligns with Cedars-Sinai's overall mission, vision, and business objectives, with a focus on leading patient engagement, education, and care delivery.
Responsibilities :
Responsibilities include overseeing web operations, crafting and executing a 3-5 year strategic roadmap for Cedars-Sinai's digital channels to ensure sustained growth and alignment with strategic goals, including but not limited to growing our web presence, establishing customer acquisition cost strategies, and leading digital marketing efforts to enhance targeted acquisitions (volume and net income) and overall brand awareness. Collaborates cross-functionally with Marketing and Communications and other organizational leaders to implement key strategic digital marketing initiatives across all major institutional areas, including service lines, academics, research, and education.
Qualifications
Educational Requirements :
Bachelor's Degree - minimum requirement in Marketing, Communication, Business Administration, Digital Media, or a related field.
Master's Degree - preferred, MBA or a master's in a relevant field can be advantageous.
Licenses :
No license or certification required.
Experience :
12 years of proven experience in digital marketing, web management, and content strategy, ideally within a healthcare or related industry.
8 years in senior management roles related to digital strategy, marketing, or communications.
Physical Demands :
Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects.
Perform continuous operation of a personal computer for four hours or more.
Use hands and fingers to handle and manipulate objects and / or operate equipment.
About Us :
Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine, and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching, and community service. Today, Cedars-Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.
About the Team :
Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses, and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in Los Angeles that need our care the most.
Req ID : 5957
Working Title : Exec Dir, Digital Channel Strategy
Department : Marketing Communications Admin
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Creative Media
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $87.49 - $157.48
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Salary : $87 - $157
