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Website Manager

National Recreation & Park Association
Ashburn, VA Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 5/14/2025

Job Description

Job Description

Description :

Job Title : Website Manager

Reports To : Senior Manager of Digital Content Department : Marketing and Engagement Salary : $70,202-$84,226 Location : Remote in continental US

Job Overview The Website Manager leads the overall strategy for the association’s website(s), working on all aspects of website design, functionality, and usability. This position manages processes to create new web pages, refresh existing content, and improve site functionality. Reports to the Senior Manager of Digital Content who leads the overall digital strategy. The Website Manager provides day-to-day insights to help drive the strategy. The Website Manager supports the design, architecture, coding, accessibility, and user experience. In addition, the Website Manager leads training, sets permissions, and manages access to CMS web software. The Website Manager collaborates with the IT Department on the availability / hosting of website assets, site redesign, platform migrations or changes, and platform integrations. Requirements :

Responsibilities

  • Leads the organization’s overall website strategy in service of the organizational goals and priorities, aligned to the strategic plan
  • Updates and maintains web content / assets using Content Management System (CMS), monitors content on live site, and troubleshoots or escalates issues
  • Creates a process to manage regular page updates to ensure content is not outdated and removed when appropriate
  • Trains the staff on the CMS and website content policies
  • Reviews, tracks, and reports on website traffic using Google Analytics, Heatmaps, customer feedback, and other tools in coordination with the Marketing and Analytics Specialist
  • Implements Search Engine Optimization (SEO) tactics to increase NRPA’s online presence.
  • Manages the placement of external advertising on NRPA’s websites and provides reporting.
  • Acts as in-house development for sitemaps and design (user interface and development)
  • Uses SiteImprove to ensure that there are no broken links and that the site is as ADA-compliant as possible with current capabilities
  • Leads process to develop new site components and microsites as needed
  • Works in coordination with IT team to document and monitor domain registration and renewals

Minimum Qualifications

  • Bachelor’s degree or equivalent combination of education and experience in web design, marketing, information technology, or related field preferred
  • At least 3-5 years position specific experience performing website administration
  • Experience with one or more CMS platforms (e.g., EPiServer and WordPress)
  • Competence using HTML / CSS (Knowledge of PHP, Python and JavaScript helpful)
  • Knowledge of Search engine optimization and information architecture best practices
  • Knowledge of digital analytics, especially Google Analytics
  • Highly proficient with Microsoft Office365, Adobe Photoshop.
  • Knowledge of online advertising software, especially BanMa and AdButler desired
  • Willing and able to learn new systems and software quickly and with ease
  • Strong customer service focus, committed to communicating project updates
  • Strong verbal and written communication skills
  • Experience with copy editing skills
  • Self-directed with excellent time management skills. Able to work quickly and effectively meeting deadlines and completing assignments in a fast-paced and deadline-driven environment
  • Detail-oriented and committed to a high level of accuracy
  • Travel : up to 10 days per year

    • Salary : $70,202 - $84,226

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