What are the responsibilities and job description for the Director, Creative Services & Brand Strategy position at National Restaurant Association?

Director, Creative Services & Brand Strategy

Job Category : Region 1

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

Requisition Number : DIREC001505

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Posted : January 6, 2025
Full-Time
Hybrid

Locations

Washington, DC 20036, USA

Description

The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. We have a dynamic, diverse, and inclusive culture grounded in trust, hospitality, collaboration, and innovation. We are looking for an innovative, versatile, and inspired Director, Creative Services & Brand Strategy.

As the Director, Creative Services & Brand Strategy, you will be responsible for setting the creative direction, general design, and production processes that support our enterprise. This is a hands-on production and leadership role overseeing a creative team of multimedia designers, video producers, writers, content developers, and contract designers, producing high-quality, thoughtful designs that meet the evolving needs of our industry.

Ideal candidates bring a minimum of ten years of experience in multimedia design and layout, including print and digital development, and proven success as a creative director or similar role, leading and mentoring a team. The position requires a strategic thinker with the ability to manage multiple high-priority projects and cross-functional relationships. In addition, candidates must have in-depth knowledge and application of Adobe Creative Cloud suite as well as multimedia production processes, with a significant emphasis on digital development across various platforms.

You will thrive in this role if you bring a highly collaborative and team-driven spirit, a positive attitude, and an eagerness to deliver high-quality, creative solutions and results.

The position operates out of our DC office, requiring three days onsite (Monday – Wednesday), with flexibility to work remotely on Thursday and Friday.

If you are a champion of design excellence, we invite you to apply for this pivotal role as Director, Creative Services & Brand Strategy. We look forward to hearing from you!

We are proud to offer our team members comprehensive benefits, including outstanding healthcare coverage (medical, dental, and vision), competitive salaries, generous vacation and leave time, a matching 401(k) plan, a unique collection of corporate discounts and memberships, and programs to support career and skills development, including coaching, learning, and tuition assistance.

Responsibilities

Assist the Chief Marketing Officer to accomplish departmental goals; collaborate and support other functional leaders across the enterprise.

Work as part of the Enterprise Marketing team to accomplish Association goals.

Support all internal team members and departments following the Association mission and values while promoting Association culture.

Manage and provide leadership to the creative and video team while providing strategic guidance and overall support in professional growth and development.

Lead the development and execution of creative concepts and style guides that adhere to project and brand standards.

Develop and execute original concepts for all membership, advocacy, foundation, research, and event materials.

Lead visual development and oversee production of all online materials including website design / layout / user experience, email template design, and content marketing creative.

Establish effective design methods, processes, and tools to support products across all desired media and platforms.

Contribute to the annual budgeting process, providing guidance as to appropriate allocation of funds for creative efforts.

Develop and manage the execution of visual identities (logos) for new programs and products.

Develop graphic standards based on approved look and feel and function as visual “brand steward” to ensure consistency in all visual communications.

Serve as the “go-to” within the department for in-depth knowledge of Adobe CC software and best practices in multimedia design.

Build and lead an exceptional design team to support project needs.

Oversee scheduling, resource allocation, vendor management, and quality control for the creative services function of assigned projects.

Ensure the usability, consistency, brand relevance, and functionality of finished deliverables.

Participate with other senior managers to establish strategic plans and objectives.

Secondary Duties

Proactively research and track design trends and technological improvements.

Complete design tasks as needed to ensure projects remain on track.

Work on special projects and other duties as required.

Collaborate with other creative leads to ensure effective use of shared tools and resources.

Requirements

Bachelor’s degree in graphic or multimedia design.

Minimum of 10 years of experience in multimedia design and layout; including print and digital development.

Proven experience as a creative director or in a similar creative role, with success in building and mentoring a team.

Expertise in the Adobe Creative Cloud suite.

Highly effective communication skills (verbal and written).

Strong organizational, priority-setting, and time-management skills.

Self-motivated, customer-focused, and proven ability to build positive business partnerships.

Expert knowledge of graphic design principles and methodologies.

Highly adaptable; ability to work well under pressure.

Exceptional analytical and critical thinking skills.

Proficiency across Microsoft Office products.

Thoughtful interpersonal and diplomacy skills.

Demonstrative abilities in collaborative team building.

Sound business judgment and problem-solving skills.

Ability to travel; estimate 1-2 times per year.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information, and testing, family, and medical leave, protected veteran status, or any other characteristic protected by law.

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