What are the responsibilities and job description for the Marketing Officer position at National Technical Information Service?
The Department of Commerce ranked top 5 in the 2023 Best Places to Work in the Federal Government amongst large agencies for the 12th year in a row!
National Technical Information Service is an agency within the Department of Commerce. This is a bureau that enables the public and American businesses to gain access to vital governmental information. We're looking for Marketing Officers to join our team!
We are hiring MULTIPLE vacancies.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
The qualification requirements in this vacancy announcement are based on the U.S. Office of Personnel Management (OPM) Qualification Standards Handbook.
If requesting reconsideration of your qualification determination, please refer to the following site: Applicant Reconsideration
National Technical Information Service is an agency within the Department of Commerce. This is a bureau that enables the public and American businesses to gain access to vital governmental information. We're looking for Marketing Officers to join our team!
We are hiring MULTIPLE vacancies.
Qualifications:
To qualify, applicants must have one year of specialized experience equivalent to at least the GS-13 level. Specialized experience is defined as making decisions and initiating required action in program planning, scheduling, or budgeting and reviewing marketing officers' products.Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
The qualification requirements in this vacancy announcement are based on the U.S. Office of Personnel Management (OPM) Qualification Standards Handbook.
If requesting reconsideration of your qualification determination, please refer to the following site: Applicant Reconsideration
Responsibilities:
In this position, you will:- Execute all aspects of the Agency's annual marketing and sales activities, including brand management, product promotion, advertising, digital marketing, social media, and customer relationship management.
- Implement the planning and execution of a multi-year strategy to increase awareness among the Public and Federal Agencies of the Agency's value proposition, authorities, products, services, and capabilities.
- Evaluate and optimize sales and marketing programs by establishing best practices; build collaborative relationships with individuals, teams, and partners outside of OPD to accomplish the Agency's goals.
- Support Agency-wide planning and implement strategies, tactics, and activities, in coordination with NTIS Offices, to meet or exceed the Agency's annual revenue targets.
- Develop marketing product plans, including strategies and tactical plans targeted toward growing the Agency's customer base and enhancing revenue.
- Implement an Agency-level lead generation and customer acquisition strategy to generate sufficient annual revenue to support the Agency's operations and activities.
- Develops and implements a multi-year customer relationship management strategy that identifies and targets key stakeholders, including past, current, and potential customers.
Salary : $139,395