What are the responsibilities and job description for the Social Media & Digital Content Manager position at National Title Lathram Pou & Associates?
We’re looking for a creative, organized, and proactive Social Media & Digital Content Manager to oversee our social media strategy, website updates, and resource content across four offices. This role requires a self-starter who can research, create, and schedule engaging content while ensuring our digital resources remain relevant and up to date.
The ideal candidate is innovative, detail-oriented, and stays ahead of social media trends to enhance brand awareness and client engagement. In addition to managing social media and digital content, this role will support sales initiatives, reporting, and collaboration with third-party branding partners to ensure consistency in marketing efforts.
Key Responsibilities:
Social Media Management (Instagram, Facebook, LinkedIn)
•Develop and execute a content strategy tailored to each platform
•Research industry trends and create engaging, relevant content
•Design and schedule social media posts using content management tools
•Monitor engagement, track performance, and adjust strategies based on insight
•Stay up to date on social media trends to optimize engagement
Website Management & Digital Content
•Maintain and update website content to ensure accuracy and relevancy
•Collaborate with internal teams to enhance the resource page for a better client experience
•Ensure all digital materials align with our brand voice and messaging
Resource Design & Content Creation
•Redesign and update resource flyers for a modern, client-friendly look
•Ensure all resource materials are accurate and easily accessible
•Work closely with the VP of Marketing to align content with brand goals
Additional Responsibilities & Collaboration
•Work with third-party branding partners to ensure brand consistency
•Provide marketing support to the sales team, including collateral updates and custom requests
•Assist with content and promotion for the Continuing Education Program
•Generate and maintain sales team reports, providing insights for strategy adjustments
•Assist with other marketing initiatives as needed
What We’re Looking For:
•2 years of experience in social media management, content creation, or digital marketing
•Strong understanding of social media platforms, trends, and analytics
•Proficiency in Canva, Adobe Suite, or other design tools
•Basic knowledge of website management (WordPress, Wix, or similar platforms)
•Excellent writing and editing skills with an eye for detail
•Highly organized, creative, and able to manage multiple tasks independently
•Open to feedback and able to adapt strategies as needed
Bonus Skills (Nice to Have but Not Required):
•Experience with paid social media advertising
•Knowledge of SEO and website optimization
•Video editing and content repurposing skills
•Title Insurance or Real Estate industry experience
