Director of Sales | Southern California

Director of Sales – Southern California

Company Overview

Natura Life Science is a leading vertically integrated cannabis company in California, offering a robust portfolio of house brands, including Sluggers, Dee Thai, Lola Holistic, Iced, and Spritz. We are committed to providing high-quality cannabis products while maintaining a strong focus on retail partnerships and in-store experiences.

Position Overview

The Director of Sales for the Southern Region will be responsible for driving sales growth, leading the sales team, and developing strategies to enhance our market presence. This role requires extensive experience in the cannabis industry and a deep understanding of our customer base. The ideal candidate will have a proven track record of achieving sales targets, building strong relationships, and effectively managing a diverse team.

Key Responsibilities

1. Sales Strategy Development

• Develop and implement a comprehensive sales strategy for the Southern Region that aligns with company goals.
• Analyze market trends and customer feedback to identify opportunities for growth and improvement.

2. Team Leadership

• Lead, motivate, and mentor the sales team to achieve individual and team sales targets.
• Conduct regular performance reviews and provide ongoing training and support to enhance team capabilities.

3. Customer Relationship Management

• Build and maintain strong relationships with key customers, distributors, and partners within the Southern Region.
• Understand customer needs and preferences to tailor sales approaches and solutions effectively.

4. Market Analysis and Reporting

• Monitor sales performance metrics and prepare regular reports for senior management.
• Conduct competitive analysis to inform strategic decisions and identify areas for differentiation.

5. Cross-Functional Collaboration

• Work closely with marketing, operations, and product development teams to align sales initiatives with overall business objectives.
• Collaborate on promotional campaigns and product launches to maximize impact and reach.

Qualifications

• Experience: Minimum of 5 years of sales experience in the cannabis industry, with at least 3 years in a leadership role.
• Education: Bachelor’s degree in Business, Marketing, or a related field.
• Knowledge: Strong understanding of the cannabis market, customer base, and regulatory environment.

Skills:

• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proven ability to analyze data and market trends to drive strategic decisions.
• Proficiency in CRM software.

Salary

$120,000 to $150,000 bonus

Supervisory Responsibility

This position may have some supervisory responsibilities.

Working Environment

This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing duties, the employee is regularly required to sit, talk, or hear. The employee frequently needs to stand, walk, use hands to handle or feel objects, and reach with hands and arms. This role involves regular exposure to raw cannabis flower and various cannabis products.

Equal Employment Opportunity

Natura complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act (ADAAA), and all applicable state and local fair employment practices laws. We are committed to providing equal employment opportunities to qualified individuals with disabilities. Consistent with this commitment, the company will provide reasonable accommodations for disabled applicants and employees as required by law.