What are the responsibilities and job description for the Brand Manager, Innovation position at Nature's Bakery?
Job Description
Job Description
ABOUT NATURE'S BAKERY
Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our own bars with recipes that prioritize real, simple, and wholesome ingredients like hearty whole grains and sun-ripened fruit to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more!
Today, we are one of the fastest growing snack brands in the category and have recently joined the Mars family of companies to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.
JOB DESCRIPTION
The Innovation Manager, Brand is responsible for managing and executing the Nature's Bakery innovation pipeline. Reporting to the VP of Marketing, this highly creative and analytical role will develop strategic product concepts, positioning, and champion them through launch via the stage gate process.
Primary Responsibilities
- Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand
- Manage the 3 – 5-year innovation pipeline, working closely with Sr. Innovation Manager, R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.
- Partner with R&D to identify formulations that will set Nature's Bakery apart as an industry and category leader in snacking.
- Provide ongoing forward-looking business outlook and category insights as part business planning activities
- Be the internal expert in the snack bar category through analyses, trends, insights, and knowledge of category dynamics and competition.
- Be a consumer insights champion, leading ongoing consumer and market research studies—and disseminating knowledge across organization
- Develop innovation performance reporting on an ongoing and ad-hoc basis, highlighting key trends and opportunities.
- Partner with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats.
Qualifications
The ideal candidate is an experienced Innovation Manager who has an authentic passion for innovation, brand, new products, and analytics with experience working in an entrepreneurial, high-growth CPG environment.
Ideal Qualifications :
Other Qualifications :
Your Career Journey at Nature's Bakery
As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily :
Certain states and localities require employers to post a reasonable salary range estimate. A reasonable estimate of the current base salary range for this position is $120,000.00 - $140,000.00 . Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
LI-Hybrid
We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
Salary : $120,000 - $140,000
