eCommerce Product Manager

Objective:

We are seeking an eCommerce Product Manager to join our North American Online Business Unit (OBU). This is a mission-critical role, being the first hire 100% dedicated to the consumer-centric digital foundation and technology we've built and rely upon. The successful candidate will drive product success through feature enhancements, A/B testing, and conversion optimizations.

Key Responsibilities:

• Product Development and Strategy:
  • Lead the ideation, development, and launch of enhancements to our web property to ensure quick time-to-market, execution excellence and rooted in data.
• Product Lifecycle Management:
  • Oversee the complete eCommerce product/feature lifecycle, from discovery to end-of-life, ensuring on-going and meaningful innovation and optimization.
• eCommerce Optimization:
  • Take ownership of continuous optimizations to drive conversions and user satisfaction, including:
    • Site merchandising by customer type and product rank
    • Home page, landing page, and product description page optimization
    • Promotion management on-site
    • Cart and checkout process optimization
    • A/B testing across landing pages and testing criteria
  • Project Management:
    • Lead day-to-day operations on the MACH2 eCommerce platform features and enhancements, including:
      • Wishlists
      • Recommendation Engine
      • Gift Cards
      • Loyalty Program
      • Voice of Consumer (VOC) surveys for continuous feedback and improvement

Required Skills and Experience:

• College degree in Marketing, Business, e-commerce or related field
• 6 years in eCommerce product management, ideally with experience in a fast-paced, tech-driven environment.
• Demonstrated success in product lifecycle management, from conception to launch, with a focus on digital and tech platforms.
• Tech platform knowledge (i.e. integrations) in the following platforms preferred:
  • Optimizely (CMS and Optimization)
  • Klaviyo
  • LoyaltyLion/SiteVibes/Yotpo
• Proven experience of with A/B testing, conversion rate optimization (CRO), and feature enhancements to improve customer journeys and sales outcomes.
  • Excellent project management skills, with a track record of collaborating across cross-functional teams.
• Ability to prioritize competing demands and manage multiple projects simultaneously.

Nice to Have:

• Familiarity with MACH (Microservices, API-first, Cloud-native, and Headless) architecture.
• Experience working with CRM and customer retention (i.e. Loyalty)
• Understanding of the Health & Wellness/Supplements market.

If you are passionate about driving innovation in eCommerce and are ready to take on a high-impact role, we encourage you to apply!

Nature's Sunshine is dedicated to being a Force of Nature that champions social and environmental wellness. We are focused on building a team of professionals with diverse backgrounds and experiences to become the natural supplement company of the future. By celebrating the individuality and unique perspectives of our workforce, we empower our employees to share the healing power of nature with more people around the world. And through our commitment to sustainable processes, renewable energy usage and waste reduction initiatives, we're devoted to preserving nature and its power for future generations.

We believe we are stronger together, and our ongoing commitment to diversity, equity, inclusion and belonging ensures that every employee is treated with fairness and respect. Because doing what's right-in the right way-is how we succeed as a company and a society.