What are the responsibilities and job description for the Marketing Manager position at Nautilus Solar Energy?
Job Summary: We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive subscriber acquisition, engagement, and retention. This role requires a creative thinker with strong analytical skills and a passion for renewable energy. Based in Chicago.
Key Responsibilities:
- Collaborate with the sales team to create and oversee the production of marketing materials, such as brochures, flyers, and presentations.
- Develop and implement comprehensive marketing plans to promote community solar subscription.
- Manage digital marketing campaigns through agencies, including SEO, SEM, email marketing, social media, direct mail and content marketing.
- Develop ABM outbound campaigns for B2B and B2C audiences that generate new business partners leading to anchor and mass market subscribers.
- Manage the HubSpot system and team, create nurture campaigns, develop communication workflows, and utilize system tools to secure and retain subscribers.
- Conduct market research to identify target audiences and understand customer needs and preferences.
- Collaborate with the sales team to develop lead generation strategies and support sales initiatives.
- Monitor, analyze and report on marketing performance metrics to optimize campaigns and improve ROI.
- Manage relationships with external vendors, including agencies, graphic designers, and printers.
- Plan and execute community outreach events and promotional activities.
- Stay up-to-date with industry trends and best practices in community solar, renewable energy and marketing.
- Supervise Marketing support staff.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8 years of experience in marketing, preferably in a subscription based business or start-up environment.
- Proven track record of developing and executing successful marketing campaigns for intangible products.
- Proven track record of coordinating multiple agencies and partners to execute campaigns and strategies.
- Strong understanding of digital marketing channels and tools.
- Proficiency using HubSpot.
- Excellent written and verbal communication skills.
- Ability to think creatively and strategically.
- Strong analytical skills and proficiency in marketing analytics tools.
- Ability to work independently and as part of a team.
- Passion for renewable energy and sustainability.
Compensation:
- Competitive Salary
- Annual Performance Bonus
- Benefits (Health, Vision, Dental, Basic Life Insurance, Short-Term Disability, and Long-Term Disability) are 100% covered by Nautilus
- 401(k) offered with employer match
