What are the responsibilities and job description for the Vice President, Demand Generation position at Navan?
As the Vice President, Global Demand Generation at Navan, you will be responsible for creating and operating Navan's demand generation strategy across both Travel and Expense businesses, globally. In addition to owning the demand engine, you'll work closely across product marketing, creative, sales, partnerships, and product teams to develop and execute strategies and a campaign portfolio that effectively promote Navan's products and services to our target audience, driving pipeline and revenue growth. As owner of Navan's demand strategy and plan, you'll lead and drive accountability across the business to deliver to the plan and optimize the strategy. You'll build and lead a high-performing team, manage digital channels, oversee field marketing strategies and global events, and collaborate with industry and channel partners to create innovative and effective campaigns.
This role will be based out of our San Francisco, Palo Alto or New York offices. Navan is a hybrid working environment with an in-office requirement of 3x a week.
What You'll Do :
- Build Navan's demand strategy and plan for the core go-to-market across our Travel and Expense businesses globally, efficiently scaling and driving demonstrable revenue growth across new and existing business in Commercial through Enterprise segments.
- Manage the demand generation budget and performance reporting across a global portfolio of activities.
- Drive execution of strategies and programs through Marketing and cross-functional collaborators (Sales, SDR, SMB Growth, Account Management, Supplier Partners, Channel Partners, etc.), ensuring metrics-based accountability to the demand plan.
- Scale inbound demand engine to reach 50% of sourced new revenue, with highly efficient CAC payback. Levers include events, digital demand, account based marketing, and integrated campaigns.
- Drive the creation and optimization of programmatic customer journeys pre- and post-sales to drive acquisition and retention.
- Set and track KPIs for demand generation campaigns and report on progress to C-suite of Navan and broader leadership team. Analyze and optimize demand generation portfolio to continually improve results and strategy.
- Build scalable systems to drive scalable execution against targets / objectives.
What We're Looking For :
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate's starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate's skills and experience, market demands, and internal parity.
For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.
Pay Range
202,500-$340,000 USD
Salary : $202,500 - $340,000
