What are the responsibilities and job description for the Digital Content Strategist position at NAVER U.Hub?
Overview :
We are looking for a highly motivated Digital Content Strategist to join our team and help drive the creation and distribution of compelling content that supports our digital marketing goals.
In this role, you will focus on developing content strategies that increase brand visibility, engage our target audience, and drive measurable results.
Key Responsibilities :
Content Strategy & Development
Develop and execute content strategies across various channels (web, social media, blog, email, etc.) to drive traffic, engagement, and conversions.
Archive and repurpose content for multiple platforms and occasions
Collaborate with internal teams to create content that supports their initiatives.
Develop content calendars and workflows to ensure consistent and timely content delivery.
Plan and create engaging content (blogs, articles, landing pages, emails, social media posts) that align with brand messaging and marketing goals.
Email Marketing
Create email content for newsletters, and promotions, and lead nurturing campaigns that resonate with audiences.
Track and analyze email performance and make data-driven adjustments to improve campaign results.
Social Media Strategy & Execution
Develop and manage organic social media campaigns that drive engagement, build community, and increase brand awareness across platforms (Facebook, Instagram, LinkedIn, etc.).
Engage with followers and online communities to build relationships, answer questions, and generate conversation around the brand.
Curate content for social channels, ensuring a consistent voice and message across all platforms.
Monitor social media trends and conversations to incorporate relevant topics into the content strategy.
Analytics & Reporting
Track and measure content performance using tools like Google Analytics, social media insights, and email marketing platforms.
Generate reports on content performance (traffic, engagement, conversions) and recommend improvements to optimize future content strategies.
Use data insights to continually optimize content for better engagement and ROI.
Requirements :
3 years of experience in content strategy, digital marketing, or a related field.
Detail-oriented, with strong project management skills and the ability to meet deadlines in a fast-paced environment.
Familiarity with social media platforms and best practices for organic growth (Facebook, Instagram, LinkedIn, etc.).
Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
Superb writing, editing , and communication skills.
Creative thinker with the ability to develop fresh and engaging content ideas.
Ability to analyze data and use insights to refine content strategies.
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