Communications Manager

Overall Responsibility: Lead the design, development, implementation, and maintenance of external communications across the Company and coordinate the quality assurance/performance improvement efforts associated with member engagement initiatives. Supervise communications staff.

Reports to: Executive Director

Location: Worcester, MA

Schedule: Hybrid In-Office/Work from Home; Minimum designated 2 days per week in-office.

Key responsibilities and accountabilities:

• Lead the external communication activities to drive actionable member and provider engagement.
• Plan and deliver the release of member engagement campaigns, coordinating closely and carefully with internal stakeholders.
• Create a social media presence for by developing and managing content that drives member and provider action to Program services and supports.
• Coordinate with internal stakeholders the production of marketing and communication materials that further brand consistency and messaging cohesion.
• Work in coordination with internal teams to improve upon the website to optimize the user experience.
• Create, maintain, and conduct analysis reporting across multiple platforms and extract key insights for future campaign development and strategies.
• Identify effectiveness and the impact of marking initiatives with tracking and analysis, and optimize accordingly.
• Own and execute discreet tasks related to internal team communications supports.
• Manage communications staff to meet project and task deliverables.
• Embrace the company Management Philosophy identified in the Employee Handbook focused on “Open Door” communications policy and providing a dynamic, challenging, and enjoyable working environment where each individual’s potential can be fully developed, their talents utilized, and their contributions rewarded.
• Provide day to day supervision of Communications Associate to guide, mentor, and empower to meet discreet tasks related to communications efforts and project plans.
• Ensure direct reports are fulfilling job performance and expectations.

Skills and Attributes:

• Ability to both work independently to achieve goals and objectives within defined time frames and collaborate across teams within a matrixed environment.
• Strong project management and decision-making skills.
• Proven ability to affect and influence consumer/member behavior.
• Firm grasp of various marketing platforms, channels, and best practices including social, digital, and email marketing.
• Understanding of engagement and the ability to create actionable content.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Must have strong analytical skills to analyze metrics and create reports.
• Must have high level of creativity with eye for design and data visualization.
• Ability to adjust priorities and manage time wisely in a fast-paced environment
• Ability to communicate in a clear, concise, understandable manner, and listen attentively to others, understands material, and provides instructions to others.;

Experience:

· Bachelor’s degree in marketing, business or related field and/or commensurate experience in health care and health care marketing.

· Prior experience in developing and implementing marketing plans, campaigns inclusive of digital and social media.

· Experience in designing and updating communications materials that drive actionable results.

Job Type: Full-time

Pay: $60,107.00 - $75,688.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to Commute:

• Worcester, MA 01608 (Required)

Ability to Relocate:

• Worcester, MA 01608: Relocate before starting work (Required)

Work Location: Hybrid remote in Worcester, MA 01608

Salary : $60,107 - $75,688