BRAND & PRODUCT MARKETING STRATEGIST III (SENIOR MARKETING LEAD- CREDIT CARDS)

Overview

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Serve as the Senior Marketing Manager for Credit Card acquisition portfolio leading and owning the marketing vision, strategy and prioritization of marketing programs and campaigns. Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible marketing positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.

Responsibilities

Drive and own the Credit Card acquisition portfolio to plan and deliver marketing programs - champion brand and member, develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific products and service offerings

Provide portfolio inputs to Product Management / Marketing leadership and collaborate with analytics, segmentation and member insights teams to represent the member and market (including customer journey and target personas / segments) generated from consumer and competitive insights, driving the messaging, testing, and evaluation to achieve best in class customer experiences and engagement

Lead annual and quarterly planning for the Credit Card acquisition portfolio providing prioritization and business context to delivery teams while keeping key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities, to include, marketing leadership, business unit, and internal cross-functional scrum teams

Build relationships with key stakeholders and act as the face of product marketing to advocate, educate, and drive macro marketing strategies and facilitate execution of such marketing strategies

Partner with various stakeholders across the organization, lead marketing related epics and feature prioritization; including value proposition design, campaign planning and execution, operational readiness, in addition to contributing to targeting identification and campaign analysis

Lead Advertising Agency relationship, inputs and share out recommendations for portfolio including annual media planning inputs, ongoing development and evaluation of media plans, and creative; ensure integrated strategies and campaigns are executed and delivered against business goals

Evaluate and report on credit card marketing and campaign performance, test results / learnings, data insights, etc. to business units, cross-functional partners and all levels leadership

Deliver compelling and effective communications / presentations to departmental and executive management, as well as socialization into all marketing activities

Build and maintain thorough knowledge of Navy Federal's brand, products and services, research and competitive trends as well as member insights; provide thought leadership and recommendations for portfolio Business Units and external third-party partners

Evaluate marketing progress through iterations with creative and messaging, or other delivery components, by developing acceptance criteria for delivery team

Lead and assist special projects

Mentor lower-level team members

Perform other duties as assigned

Qualifications

Extensive experience in leading large brand, product and / or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision making

Extensive experience in client management, product marketing, and project leadership, including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members

Extensive experience leading, shaping and developing marketing plans and innovative solutions that drive results toward business priorities and goals

Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly

Significant experience in collaborating across organizational boundaries, building partnerships, and presenting to senior leaders

Advanced knowledge of state and federal financial and advertising laws, industry regulations, principles, and practices

Advanced knowledge of financial and marketing industry trends, products, and services

Advanced knowledge of product roadmap scoping and planning; experience working within agile frameworks

Advanced experience with PCs and related software packages as well as learning different collaboration and product management tools

Advanced skill influencing, guiding strategic thinking, synthesizing recommendations and building consensus with business partners based on data, insights, research available

Advanced verbal, written, and interpersonal communication skills to deliver effective recommendations and presentations to groups of various sizes

Advanced organizational, planning, and time management skills

Advanced skill interacting with staff, management, vendors, and members diplomatically and tactfully

Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and / or experience

Desired Qualifications

Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit

Working knowledge of Navy Federal products, services, programs, policies and procedures

Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives

Product Manager certification or equivalent training / experience

Working towards customer Experience Foundations and / or Journey Mapping certifications or equivalent training / experience

Master's degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and / or experience

Hours : Monday - Friday, 8 : 00AM - 4 : 30PM

Location : 820 Follin Lane, Vienna, VA 22180

About Us

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful : Make our mission your passion.

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• Yello and WayUp Top 100 Internship Programs

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Equal Employment Opportunity : Navy Federal values, celebrates, and enacts diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.

Hybrid Workplace : Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.

Disclaimers : Navy Federal reserves the right to fill this role at a higher / lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position

Bank Secrecy Act : Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.