Vice President, Consumer Insights, Content & Audience Intelligence

Company Description

Are you the right applicant for this opportunity Find out by reading through the role overview below.

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Position

The Vice President, Consumer Insights, Content & Audience Intelligence will work in a high-performing and fast-paced environment, developing forward-looking consumer insights to help guide key business decisions and inform Content and Audience strategies across the NBCE and Peacock suite of brands. As a thought leader, this executive will build deep, foundational knowledge on key audiences and their content preferences / needs, to drive growth and shape the company's understanding of the consumer, partnering with XF teams including Content, Content Strategy, Marketing, and others. This LA-based position will report directly to the SVP, Consumer Insights, Strategy and will work closely with other Consumer Insights functions to tell holistic and integrated stories.

Responsibilities include, but are not limited to :

• Lead and build out the Content & Audience Intelligence practice within Consumer Insights by designing strategic mixed-methods research initiatives incorporating zero, 1st, 2nd, and 3rd party data sources to identify future opportunities for audience growth.
• Partner with Content Strategy and Analytics teams to develop analyses and new metrics to inform audience prioritization, portfolio planning / optimization through a consumer-first lens, identifying and prioritizing opportunities to leverage content to drive growth.
• Identify, design and execute rich audience deep-dives in key areas (e.g., Sports, Underrepresented Audiences, etc.) to develop common language across XF teams on content needs and opportunities for key growth audiences.
• Develop foundational frameworks on emerging content needs and principles across TV / Streaming, content types / genres, and formats to inspire creative planning; Work closely with Content Insights team to integrate learnings at a title-level; Partner with XF teams to identify opportunities to integrate insights and tools across the business.
• Partner with Data & Analytics teams to delve into content-driven hypotheses integrating behavioral / viewing data and consumer insights to further inform programming and content strategies and tactics to improve engagement; Develop best practices on application and interpretation of audience concepts and metrics.
• Conduct research and synthesize existing data sources to develop strong perspectives on best practices re : content engagement strategies and tactics (e.g., release tactics) to build fandom, loyalty, and value over time.
• Innovate on current title tracking methods, identify opportunities for macro analyses and guide team to leverage this data to become a leading voice in best practices for launching titles to key audiences.
• Serve as a "hub" of expertise on audience consumer insights, seeking opportunities to connect information across key partners in Consumers Insights, Decision Sciences, and beyond.
• Routinely deliver insights to key stakeholders and provide conclusions and recommendations to inform audience strategy, content portfolio planning, and growth tactics.
• Seek opportunities to leverage audience data across more powerfully through automation, integration, and new technologies.

Qualifications

Basic Requirements :

Desired Characteristics :

Additional Requirements :

Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range : $190,000 - $250,000 (bonus and long-term incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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Salary : $190,000 - $250,000