What are the responsibilities and job description for the Director Consumer Insights position at NBCUniversal?
BACKGROUND :
NBCU TV& Streaming is looking for an experienced Director of Consumer Insights to join our team and drive primary research initiatives that establish a consumer connection to the Peacock NBC and Bravo brands and increase engagement and retention among subscribers / viewers. This individual will use their prior experience partnering with Brand Marketing Growth & Lifecyle Marketing Customer Relationship Management & Platform Analytics teams to set a primary research roadmap that supports strategic business goals. In this role you will report to the Vice President of Brand & Growth Strategy Insights and collaborate with senior stakeholders across the organization to bring the consumer perspective into decisionmaking.
THE IDEAL CANDIDATE IS :
A consumer insights / primary research leader ready to have an impact and help drive strategic decisionmaking. You should have experience leading quantitative and qualitative primary research initiatives in collaboration with senior stakeholders within Brand Marketing Growth & Lifecyle Marketing Customer Relationship Management & Platform Analytics teams to help drive business decisions. We are looking for a candidate with a deep background of leading a range of primary research methods including surveys focus groups diary studies indepthinterviews and advanced quantitative methods like max diff conjoint and drivers analyses. You should also have experience working with analytics teams to marry survey data to first party user or subscriber data.
WHAT WE NEED FROM YOU :
- Build relationships with leaders on the Brand Marketing Growth & Lifecyle Marketing Customer Relationship Management & Platform Analytics teams acting as a thought partner and delivering strategic consumer insights that drive overall business success across Peacock NBC and Bravo
- Create a strategic primary research roadmap to drive Peacock user engagement and retention collaborating with the Advanced Analytics teams to deliver research insights that are integrated with first party subscriber data
- Collaborate with the Customer Relationship Management team to provide insights and strategic guidance to optimize the various Peacock consumer journeys including deep analysis of specific cohorts like nonviewers and cancellers
- Partner with the Brand Marketing team to understand Peacock NBC and Bravo positioning in the market and develop a playbook for regular testing of creative campaigns all along the development funnel including testing of scripts storyboards animatics postproduction assets etc.
- Track and infuse Brand KPIs into everyday thinking and measurement across the organization
- Partner with UX Research leads to deliver integrated insights and recommendations that drive retention and engagement of Peacock subscribers
- Be an innovative thinker and a clear effective communicator
- And most importantly live the values of collaboration and teamwork operating as one team across NBCU TV & Streaming
WHAT YOU WILL GET FROM THIS ROLE :
Qualifications : QUALIFICATIONS :
ADDITIONAL REQUIREMENTS :
Hybrid : This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range : $140000$180000 (bonus and longterm incentive eligible).
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work : Employment Type :
Fulltime
Key Skills
Fundraising,Management Experience,Coaching,Analysis Skills,Strategic Planning,Team Management,Budgeting,Leadership Experience,Mentoring,Public Speaking,negotiation,Supervising Experience
Vacancy : 1
Salary : $140,000 - $180,000
