Director, Product Marketing Strategy

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100 years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is looking for a senior leader with broad experience and expertise synthesizing product value propositions into cohesive marketing strategies and deploying them across channels. Reporting to the VP, Product Marketing & MarTech, this role will be responsible for developing the Product Marketing organization and leading marketing campaigns that drive product education and feature adoption.

The successful candidate will have a blended background across marketing channels and product. They will be a polished leader, capable of managing a team to maximize the performance and individual growth of each direct report. They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability.

Key Responsibilities: 

• Establish a repeatable lifecycle for launching product features, partnering with Product stakeholders from ideation through development and GTM execution
• Partner with insights team to identify key consumer audience segments and motivators for subscription
• Craft core value propositions for the overall product. Identify unique selling points for the consumer offering, subscription benefits, and product features, and distill clear and concise positioning to resonate with target audience segments
• Collaborate with Brand, Creative and Comms partners to develop consumer messaging across marketing channels, which captures and adheres to positioning; coordinate with channel owners on deployment to ensure consistent audience experience
• Oversee the development, maintenance, and dissemination “source-of-truth” materials which educate cross-functional team members on current positioning and corresponding messaging templates 
• Construct, and operationalize the go-to-market approach for launching new Product features; collaborate with Product leaders from development to delivery, to align positioning, craft messaging and drive feature adoption through marketing
• Develop process for auditing implementation of positioning and impact of strategy once in market. Derive insights from analysis to feedback into positioning refinement
• Determine core conversion KPIs and lead the development of yearly OKRs, ensuring strategic roadmap ladders into overall goals and managing leadership expectations  
• Foster strong relationships with cross-functional colleagues in Growth & Lifecycle Marketing, Marketing Strategy, Product, and Analytics to establish a focused, efficient and collaborative workflow
• Ensure comprehensive coverage of the content portfolio on site; assess depth of content coverage and coordinate with PR, Brand, and Content colleagues to ensure visibility
• Interface with Executive Leadership to report on progress of Product Marketing and conversion goals; craft and present concise narrative to ensure unified understanding of current state, projected trend, next steps and any needs or blockers
• Lead a team of Product Marketers with a variety of skill levels. Leverage experience to mentor junior teammates; teach and delegate to grow overall team skillset and output